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The Startup Manual

By Wouter de Bres


Here I post articles about startups and entrepreneurship. Focussed on how to create a successful business and not on how to raise as much money as possible.

Wouter de Bres — Designer • Co-founder Gibbon • Psychologist

Added by Wouter de Bres: “There is no better advice for aspiring entrepreneurs than just start. Stop talking and thinking about all the things that can go wrong, start doing, start making. NOW.

2 The first step is to start

Added by Wouter de Bres: “Pretty every idea already exists, so don't be afraid of sharing your idea. Get feedback early and start thinking about why you are the one who will get successful with this idea.

3 Tell Everyone Your Startup Idea

This artice is a guest post from Joel Gascoigne. Joel is is the founder of Buffer, a smarter way to share great articles with friends and followers. He Tweets at @joelgascoigne and writes regularly on his blog about startups, life, learning and happiness. I was speaking at an event last week about the lessons I've learned along my startup journey,

4 Why do startups fear their idea?

Why do startups fear their idea?Startups are about potential. The potential to build something great, the potential to make people's lives better, the potential to change the world. However, I often see this potential get in the way of the present with some of the early stage startups I meet. They let their vision for the future invade their present

Added by Wouter de Bres: “You can do anything. Really. Just do things. Start something new. Even if you think all odds are against you, just go for it. Stop thinking of reasons why you shouldn't do something. Think of reasons why you should!

5 You Can Do Anything, 1936

Added by Wouter de Bres: “You can't start a tech startup without a technical co-founder. It is essential, even more essential than having a designer as a co-founder.

6 My Biggest Mistake: Launching a Tech Company Without a Technical Co-Founder

This is the first in a periodic series of columns in which entrepreneurs recall the invaluable lessons they learned from their biggest blunders. Kicking off the series is Ryan Buckley, the cofounder of Scripped.com, a screenwriting software product that spawned Scripted.com. My entrepreneurial journey started with a text from my cofounder. It read, "I have THE idea that will make

7 Google: 6 Reasons Why Nobody Uses Your App

There's a dirty secret behind many of those hot new app startups you hear about every week. They have seed funding and a flashy landing page. They have articles in TechCrunch and promises to disrupt the universe. They have everything except users, because nobody actually wanted the app. In a presentation at Google's I/O conference, Tomer Sharon, Google Search User

Added by Wouter de Bres: “Why should your students learn this?

8 Startup Success Isn't Measured By The Volume Of Noise

We had spent 3 months of our lives building a prototype of our product - we talked with mentors, tested our pitch, revised our vision and honed our voice. Now "demo day" was here. Our product was neither groundbreaking (I refuse to say "disruptive") nor innovative, but it was effective and functional; a proof of concept. Chris stood at the

9 Why Startups Need to Focus on Sales, Not Marketing

JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is narrow and deep. At the marketing end it is broad and shallow. And for

10 From Airbnb To Warby Parker: 7 Tips From Leading Design Entrepreneurs

For the modern-era business to succeed, design has to be built in from the ground up. It's a tall order for designers, who now-more than ever-need to nourish their inner CEO. Graphic designers Jessica Karle Heltzel and Tim Hoover set out to anthologize exactly how today's designers can navigate startup and business culture. The consensus? A textbook understanding of the

11 The Ultimate Guide to Minimum Viable Products

You don't want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there's a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the product in their hands.

13 Don't Let a Minimum Viable Product Minimize Your Minimum Viable Vision

Don't Let a Minimum Viable Product Minimize Your Minimum Viable VisionSpeaking today at a Wired conference in NYC, WarbyParker cofounder Neil Blumenthal prophesied that "you won't be able to hire talented people over the next 10 years unless you're a mission-driven company." I think he's right. Some entrepreneurs think "mission-driven" means taking an Uber to a bar at 19th &

14 Why Lean Startup sucks for startups.

If you go to Lean Startup events you will find first time founders, consultants, accelerator managers, r&d people, enterprise intrapreneurs, people of the government and a lot of people running meet-ups around the topic of Lean Startup. But you hardly meet people who are doing startups successfully or people who are in their nth startup. Why? Also a lot of

15 Value is created by doing

Value is created by doing. It's easy to forget this. A lot of stuff feels like work-commenting on HN, tweeting, reading about other companies' funding rounds, grabbing coffee, etc [1]-is not actually work. (If you count that as work, think really hard about the value you're creating in your job.) These activities can be worthwhile in small doses-it's important to

16 When Good Design Isn't Enough

When Good Design Isn't EnoughOver the years, I've seen designers get discouraged because they worked hard to create a better-designed competitor to an incumbent's product, and yet failed to get traction. The result can be the demoralizing, erroneous conclusion that design doesn't matter. If design does matter, then what went wrong? These startups may be launching a social network, marketplace,

17 50 Startup Lessons Learned in 12 months

Just over a year ago I started work on Vinetrade. Looking back it's amazing to see just how much I've learnt, how many skills I've developed and what I'd do differently if I were to start another company or build a product today. Inspired by a surge of recent posts by other founders on the lessons they have learnt, I

Added by Wouter de Bres: “Before you start learning from this Learning Flow and read all the articles about how to be successful with your startup, it is good to realise that what worked for some people/companies, doesn't necessarily work for you. Go your own way, learn your own lessons and see what works for you. There is no silver bullet. But having said that it is good to learn from the mistakes from others. Enjoy the ride!

18 All the Startup Advice You Read is Wrong

19 The Part of Entrepreneurship No One Wants to Talk About

People tend to glorify the glamor and fame of entrepreneurship. We place successful entrepreneurs on a pedestal without thinking twice about what it took for them to get there. The truth is: no one cares about the blood, sweat, and tears part of entrepreneurship, only the end result.

Added by Wouter de Bres: “It’s not a bad thing to be a little stubborn.

20 You should give up

This picture isn't even remotely relevant. But I took it and I think it's pretty.You should give upGive up your dreams and settle for mediocrityYou're going to fail. You're not good enough. You're not smart enough. You don't work hard enough. You're not disciplined enough. Your dreams are entirely and forever out of your reach. And if you don't want

21 57 startup lessons

I am a cofounder of RethinkDB - an open-source distributed database designed to help developers and operations teams work with unstructured data to build real-time applications. We're hiring. There are already very good lists of startup lessons written by really talented, experienced people ( here and here). I'd like to add another one. I learned these lessons the hard way

22 Fear of Flying - Dave McClure

Failure isn't the worst thing to happen to you in Silicon Valley. In fact, failure is a rather warm, safe blanket for most folks around these parts. Unlike most places in the world where public failure could ruin your career, destroy a family, or even bring risk of death from shame... in Silicon Valley, everyone is all too comfortable openly

Added by Wouter de Bres: “Shipping is super scary...but you have to push through....do it. ship it!

23 Fuck it. Ship it.

The Hands of Our Front-end Man James Seymour-LockFuck it. Ship it.If it fails, I at least shipped a better version of myself.I have a confession. Most of my life I have spent leaning into the things I am awesome at and looking like a rockstar. If I wasn't good at it, I just didn't do it. But there was this

25 The uncanny valley of a functional organization

Consider this Part 2 in an accidental series on Microsoft's recent reorganization, and functional and divisional organizations. Part 1 focused on a divisional organization, while today's Part 2 focuses on functional ones. The "Uncanny Valley" is most typically associated with animated films (although it was originally about robots). From Wikipedia: The uncanny valley is a hypothesis in the field of

26 42 Rules to Lead by from the Man Who Defined Google's Product Strategy

Almost four years ago, Jonathan Rosenberg sent an email around Google stumping for more open systems, products, and services. As SVP of Products, he argued that more openness would mean a better Google and a better world. But not everyone agreed. In fact, it set off a fiery internal debate that culminated in the Google Blog post: " The Meaning

27 The one reason why most startups fail

Most startups fail. No entrepreneur wants to think that it's his or her startup that's going to fail. But the reality is, as Chris Dixon of Andreessen Horowitz wrote in his essay, "the default state of startup is failure." Lately, founders of failed startups have publicly shared their hard-earned lessons to world. These essays of startup postmortems have been read,

31 Entrepreneurship Is Not A Career Move

In San Francisco, being an Entrepreneur puts you at the top of the food chain and failing is worn like a badge of honour - so most people can't wait to jump into a pool full of startup Kool-Aid. Even the non-swimmers. The problem is that they think it's all about working at coffee shops, raising a lot of money

32 6 suggestions for an aspiring founder

This article is inspired by Startup Edition in response to "What advice would you give young entrepreneurs?"I feel incredibly lucky that I managed to jump on board the path of building a startup. Having hit upon a product that solved a key pain for many people, Buffer has grown rather fast. We now have over 850,000 users and the team

33 The undervalued advantages of being a small startup

I remember when I was 12, I was desperate to grow up. I think most of us are when we're young. Similarly, when you're getting your startup off the ground, it can be easy to wish ourselves ahead to having a big team, a fully-fledged product and millions of users. The thing is, there are a lot of cool things

35 The Struggle

Every entrepreneur starts her company with a clear vision for success. You will create an amazing environment and hire the smartest people to join you. Together you will build a beautiful product that delights customers and makes the world just a little bit better. It’s going to be absolutely awesome.

36 Top 11 Reasons Startups Succeed

Startups are literally a journey into the unknown and entrepreneurs need to be comfortable with taking on ambiguity, uncertainty and multiple challenges. Unfortunately, on average, 9 out of 10 startups will go out of business, and the remaining that are able to survive and succeed are the ones that capture the qualities outlined below. These qualities are generally deeply ingrained

37 When a great product hits the funding crunch

Building a great product is not enough Today I read a well-done article by The Verge on the shutdown of Everpix, a photo startup that's gained a small but loyal following. It's a great read, and I'd encourage you to check it out. There's a lot of things to comment on, but the Everpix story is a common one these

38 How to make your beta succesful

Having external folks engaging with a product for the first time certainly is one of the best and scariest moments in a startup's life. The beta phase is a huge opportunity, as you are finally working with data and user feedback. However you really have to put in a lot of work and thought to make sure it is meaningful

40 The Hardest Lessons for Startups to Learn

April 2006[[[ (This essay is derived from a talk at the 2006 Startup School.) The startups we've funded so far are pretty quick, but they seem quicker to learn some lessons than others. I think it's because some things about startups are kind of counterintuitive. We've now invested in enough companies that I've learned a trick for determining which points

41 Making Yourself a CEO

She got a big booty so I call her Big Booty. -2 Chainz, Birthday Song2Chainz - Birthday | Listen for free at bop.fm The other day, a friend of mine asked me whether CEOs were born or made. I said, "That's kind of like asking if Jolly Ranchers are grown or made. CEO is a very unnatural job." After saying

43 Founders must both fear and embrace failure to succeed

Most first-time founders enter the arena with only a handful of the necessary skills and snippets of domain knowledge required to make their idea work. Everything else has to be learned on the job. The type of person who will drop everything to work on a startup usually learns pretty quickly, but being a fast learner is only part of

44 What Goes Wrong

This is my talk from 2012 Startup School, pretty much exactly as delivered. It's been more than 7 years since we started YC. In that time, we've funded 467 startups so I've seen a lot of patterns. There's a talk I always want to give at the beginning of each batch, warning everyone about things that I know are probably

45 Advice is to be processed, not to be followed

The other day I was chatting with a seasoned entrepreneur and talking about some of our favorite young companies and entrepreneurs. We started chatting about a team of entrepreneurs we both knew and he said, “Listen, I gave them some great advice and they didn't take it, so I'm not wasting my time with them anymore.” [1] His comment got ...

46 Succeed at Anything. — I don’t know a thing.

Succeed at Anything.I'm often asked by just-starting-out web designers or folks looking to get into my industry for my advice. My answers over the years have varied from pointing them to Ira Glass' quote to telling them I don't actually know (which has been an honest answer at the time). The more I think about this, the more I believe

49 Startups in 13 Sentences

February 2009 One of the things I always tell startups is a principle I learned from Paul Buchheit: it's better to make a few people really happy than to make a lot of people semi-happy. I was saying recently to a reporter that if I could only tell startups 10 things, this would be one of them. Then I thought:

50 Adventures in Capitalism: The Lesson of Tumblr: Product Uber Alles

The best coverage I've read about Yahoo's massive acquisition of Tumblr comes from Tumblr co-founder Marco Arment (who went on to create Instapaper): "Intense focus requires neglecting almost everything else. David's focus on pushing the product forward meant that he didn't want to think about boring stuff: support, scaling, paperwork, and money.

51 To hell with fear - What I Learned Today

Photo via Stefan NitzscheTo hell with fearOr "How I ended up singing my entire talk at Beyond Tellerrand"I feel incredibly fortunate. My job occasionally affords me the opportunity to travel around the world and talk to people who are hungry for insight, for knowledge, and for inspiration. In the last couple years I have talked about my belief that "

53 Are you actually your first customer? Then prove it.

I'm a huge believer in the " what would I pay for this" approach to pricing your product. I want to build products that I actually use myself. What would I pay? Well, that's hypothetical though isn't it? To take this approach a step further, how about: what am I paying? Let's take "hypothetical" out of the equation here. Hypothetically,

54 My Six-Point Plan for Doing Projects

Tell everyone your idea. As many people as you can, especially people not in your industry. Tell your mom's friends. Do not make them sign an NDA. What are they going to do, steal your idea? Not a chance. Someday soon you'll be sitting in a meeting and someone will want to go around the room and have everyone say

55 So you wanna be a Founder?

Quite a bit of my time lately has been tied up chatting with companies in all stages. Some are barely into the idea phase, others have just started to raise seed or friends and family rounds and others have been drudging through the grueling M&A process. Through all of it there's not a solitary reminder of the path I've chosen

56 You can do anything if you stop trying to do everything

ALL THAT PORN ISN'T HELPING YOU. Productivity porn, that is. How to get more hours from your day. What to-do app to use. What cute quote to share on Facebook. Waste. Of. Time. It's actually quite simple. The most accomplished people are simply experts at what they choose to do, not how they do it. Spend most of your time

57 The myth of the overnight success

Angry Birds was Rovio's 52nd game. They spent eight years and almost went bankrupt before finally creating their massive hit. Pinterest is one of the fastest growing websites in history, but struggled for a long time. Pinterest's CEO recently said that they had "catastrophically small numbers" in their first year after launch, and that if he had listened to popular

58 Don't Launch Your Product

It was Monday, April 9, 2012 and we were at a team dinner. We were launching Everyme the next day at 10:00am. Launch was a Tuesday, of course. Consumers use their phones and the web more on Tuesdays than any other day. We had everything set: the TechCrunch article, the AllThingsD piece, and a handful of interviews with top tech

59 Retention is King

This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works with companies like Twitch and Hipmunk. Previously, he was the PM of Growth at Swipely and a Y Combinator alum.

60 Three reasons not to build a Minimum Viable Product

If you are like most entrepreneurs, you should build a "minimum viable product." Let's get the definition out of the way first; Eric Ries defines MVP as "...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort." As we detail in "The Lean Entrepreneur," famed entrepreneur

61 Evolution of a Founder: Lessons I have learned

Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these

62 In 30 days, my startup will be be dead

Almost 2 years ago today, I quit my day job and started building something. After months of customer development, discussions with my wife about my plans, savings and sleepless nights, I finally decided to take the plunge. I'm glad I did That day I quit my job marked the beginning of an epic roller coaster ride. One that saw me

63 Pricing a new product

"What price do we charge?" That question brings up endless debate. If you have a business partner, you probably argue about it. I know we did at Inkling. This is an answer to: How did you choose your pricing model? There's a lot of great advice. Things like using split testing to experiment with different prices. Or an interesting psychological

Added by Wouter de Bres: ““Congratulating an entrepreneur for raising money is like congratulating a chef for buying the ingredients.”

64 What Raising Money Means To Me

What Raising Money Means To MePosted ago by Ben Kaufman What follows is based on my own personal experiences, views and opinions about the world of startup financing. I'm sharing today because I believe in the educational value of other people's failures. Here are mine. An IntroductionI started mophie over seven years ago. It began very simply: I had an

65 Debunking the Myths of Social, Viral and Community

What is a social product? This was the question Sandi MacPherson, founder of Quibb posed to me, over lunch earlier this week. In Startupland, we bandy about terms like social, social media, virality and community when talking about products but it wasn't until that moment that I stopped to think a bit more about what each word really means. Sandi

66 It's Time to Start Worrying About the Next Round for Your Startup

There's an adage that is being passed around by entrepreneurs that goes something like this: "As soon as you raise this round, it's time to start worrying about the next round." I think it's a wise adage. It's similar to my most important principle of fund raising which is "Raise enough money to achieve a set of milestones that will

67 Know thyself and compete accordingly

Startups can always identify their competition. If they're in a worthwhile market, they have competitors, and they know who they are. Surprisingly, I have found that many startups can't pinpoint the way in which they compete, and many more haven't thought deeply about why they should compete in that particular way. Startups can compete in three main dimensions; quality, convenience,

68 10 ways you'll probably f**k up your startup

1. No clear vision or purposeThis should be the starting point for any startup founder, but it's often overlooked. Too often people dive straight into their shiny solution ideas without thinking about why they're doing what they're doing or considering the change they want to see in the world. "Chase the vision not the money. The money will end up

69 Experience Slows You Down

THIS IS JUST A NICE PICTURE TO GET YOU IN A GOOD READING MODE, IT's TOTALLY IRRELEVANT TO THE ARTICLEExperience Slows You DownYou don't change an industry you know all aboutWhenever I hear the words "I have years of experience in this field so..." I always brace myself on how I will be lectured in how my proposed solution won't

70 The one cost engineers and product managers don't consider

Kris Gale, VP Engineering at Yammer, joined us recently for First Round CTO Summit and blew everyone away with his talk on "why the traditional engineering organizational structure is dead." He's now back for round two with a new piece on how features can create complexity cost in an engineering organization. I talk a lot about costs. I believe good

Added by Wouter de Bres: “You can market your ass off, but if your product sucks, you're dead.

71 Build the Steak, not the Sizzle

I have no doubt that there are many people who, upon their introduction to me - whether it was at a conference, or through a video I made online - didn't necessarily like me. Or maybe they liked me and thought "this guy is full of it." The cynicism around me and my brand is pretty high, and I'm very

72 Getting Real: Build Less

So what to do then? The answer is less. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing.

73 Forget Feature Requests

Let your customers remind you what's importantCustomers want everything under the sun. They'll avalanche you with feature requests. Just check out our product forums; The feature request category always trumps the others by a wide margin. We'll hear about "this little extra feature" or "this can't be hard" or "wouldn't it be easy to add this" or "it should take

74 What's Your Problem?

Build software for yourselfA great way to build software is to start out by solving your own problems. You'll be the target audience and you'll know what's important and what's not. That gives you a great head start on delivering a breakout product. The key here is understanding that you're not alone. If you're having this problem, it's likely hundreds

77 Focus on the line, not the dot

Yesterday I noticed the Who's Hiring? thread pop up again on Hacker News. If you're hiring, it's a great place to share that fact. Since around half a year ago, we've been actively hiring and so I've made it a task of mine to post to the thread when it appears on the first of the month. As I sat

78 Want to be successful? Be inconsistent

Recently 37signals published an article titled Some advice from Jeff Bezos. This wasn't your usual advice, and I found it interesting to read and how familiar it felt as I read each next line. The post was all about "changing your mind". The way I would describe the overall theme, is "inconsistency". Here's the key part of the post, paraphrased:

79 Celebrate The Small Victories

Meet Lion-O aka SuperMentor Brenden Mulligan (@bmull). Brenden founded ArtistData, a music industry startup that enables artists to easily keep their content up-to-date across multiple marketing channels and consumer touch points, which was acquired in May 2010 by Sonicbids. More recently, he built PhotoPile and MorningPics, two ways to revisit previously published Instagram memories. Startups aren't easy. They are a

80 Build It, But They Won't Come

Cynical, but there's no better way to put it. Building a product is only the first step of a very long journey, a journey that doesn't always reward the best. In theory, we like to believe that if you matched up two products with identical functionality, the better of the two would win. Key words, "in theory." I was reminded

81 The Secret to Making People Want What You Got

The Secret to Making People Want What You GotHow to boost desire using the psychology of scarcityInterested in boosting customer desire? A classic study reveals an interesting quirk of human behavior that may hold a clue. In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten

82 12 pieces of advice from the frontline of

12 pieces of advice from the frontline of "Startup-ing"Enter with eyes wide open when you create a startup.This isn't something I've heard. This is what I've lived. Ideas are worthless. Execute. Noone wants to sign your NDA. No one cares that you think your idea is so special. Guess what? Any VC or well connected person in Silicon Valley will

83 Silicon Valley's New Secret Weapon: Designers Who Found Startups

For the last few years, I was teaching startups to think like designers. But I eventually realized that you need someone to model and inspire design thinking within the company. If you don't have a designer in your founding group, it's harder to have a culture of design. You see the reasons why all the time: A consultant comes in

84 Love what you build

Lately I've thought a lot about being in the right mindset to start a new company. Today I'm going to reflect a little of what I've come to find about starting and building new companies. The most interesting point that keeps coming to mind is inherently very simple. As simple as that principle seems, so many entrepreneurs young and old

85 10 of the most counterintuitive pieces of advice from famous entrepreneurs

We all love to take advice from people who've previously been through the same situations as us or who are further along a similar path to us. For entrepreneurs this is particularly useful, since it's such a difficult, unknown path to tread sometimes. Funnily enough, some of the advice I've come across through reading interviews and articles from famous entrepreneurs

86 If you care about your company, stop treating yourself like shit.

Startup stories tend to glorify the ramen-eating entrepreneurs who have "no time" to exercise and get no more 4 hours of sleep every night. This sort of glorification runs under the assumption that time spent working is positively correlated to the success of the company... That is B.S. The reality is closer to this: Where productivity is: The ramen-eating entrepreneurs

87 The highest ROI way to increase signups: Make a minimal homepage

Mattan Griffel has written some great essays on user growth over at Growhack, and you can follow him on Twitter at @mattangriffel. In particular I'm fond of his essay The Minimal Homepage, which states something that everyone who's A/B tested their homepage knows: Keep it simple, and ask for your signup upfront. It's one of the easiest and highest ROI

89 Sucking in your Entrepreneurial Gut

I'm right there with you. We all do it - well, except those genetic freaks who basically started doing crunches at birth to get their fourteen packs. But for the rest of us... we stand in front of the mirror and suck it in. It's human nature. My guess is if lions or tigers or gorillas had guts, they'd probably

94 Build Boring Features

Internet companies are all about big visions, big ideas and big swings, but what happens after that first at bat? You've spent months planning your massively creative shift of the universe and the core of your product is out in the world. What do you do the morning after you launch? The answer: build the boring features. The Startup Illuminati

95 Learning how to think

The most profound thought from a recent Inc. Magazine interview with Paul Graham was his response to a question about bad habits shared by YC founders: They don't realize how independent they can be. When you're a child, your parents tell you what you're supposed to do. Then, you're in school, and you're part of this institution that tells you

98 Sweden is shifting to a 6-hour work day - ScienceAlert

Despite research telling us it's a really bad idea, many of us end up working 50-hour weeks or more because we think we'll get more done and reap the benefits later. And according to a study published last month involving 600,000 people, those of us who clock up a 55-hour week will have a 33 percent greater risk of having

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