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Going Viral

By Gregory Wilson

Introduction

This flow is intended to teach you tips on making your ideas, products, and causes go viral.

Gregory Wilson — PhD Student at UGA in Learning, Design, and Technology. Interested in developing T-shaped engineers. Thinking ...

1 Spread Your Key Idea That Turns Your Life Into an Adventure

Dog whisperer Cesar Millan "runs with as many as 65 dogs at time -- many of them pit bulls with histories of aggression -- without leashes or other kind of restraint," writes John Butman, author of Breaking Out. That's because of a life-changing discovery earlier in his life when he saw that Americans mistakenly let their pet dogs take control.

2 Respiration: Bringing Your Idea to Life | Idea Platforms

When an idea entrepreneur goes public with an idea - through a book or blog, speaking engagements, a curriculum, video, advising, or other or all of those expressions - what you want to achieve is respiration: the idea starts to breathe and take on a life of its own. The opposite of respiration is, well, nothingness. And, as King Lear

3 On Going Viral

youtube sensation, Gangnam Style by PSYOn Going ViralWhy some things are stickier than others.What drives popularity? Why do some ideas seems to spread with little encouragement, while others fall flat? A curious thing happened three weeks ago. Our 24 hour hack turned into an internet (by my, very loose definition) success, spreading thanks to press from the likes of FastCompany,

4 The Viral Expansion Loop

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond. It's not unlike taking a penny and doubling it daily for 30 days. By the end of a week,

5 Ning's Infinite Ambition

Here's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you. The secret is what's called a "viral expansion loop," a concept

7 YouTube Millions

If you you have a great news tip, are interested in advertising on Tubefilter, thinking about possible partnership opportunities, want to find out more about our upcoming events, would like to write a guest post, or just want to say "hello," be sure to drop us a line.

8 Daily Dose of Pras

Social sharing features are oftentimes called viral loops. A company's goal with a viral loop is to incentivize a user to share the product with her friends. The thinking being that if she likes the product, and she gets a small incentive for sharing, she will tell all her friends, and the product will grow in popularity. In this post

9 9 Lessons From the Epic Wins and Epic Fails of a Creative Ad Agency

[Editor's Note: The following Guest Post was written by Jason Harris and Tommy Means. Jason is the President/CEO of Mekanism and Tommy is the company's Creative Director.] In July, at the latest Vidcon, we (Mekanism) did a Keynote at Industry Day. We shar ged our 9 Lessons From Our Epic Wins & Epic Fails, in creating viral hits and social

10 What Value Creation Will Look Like in the Future

You've hit your limit of 5 free articles as an anonymous user this month. You have a couple of options: Create your personal library on HBR.org Organize articles of interest, share your favorites with colleagues UNLIMITED ACCESS TO HBR.ORG 10 print issues of the magazine iPad and Android tablet apps including all of your magazine issues plus content feeds from

11 " Customer Development Interviews How-to: What You Should Be Learning

I wrote earlier about finding people for your customer development interviews. Once you've found people for your interviews, you're probably thinking, "Great, I can ask them if they'd use my product!" Wrong. OK, you're thinking, "then what should I ask them?" A better way to think about it is, what should I be learning from this interview? It's really important

14 Kickstarter School - Kickstarter

Welcome to Kickstarter's Creator Handbook! We hope it'll help you get started with shaping your own project, whether it's to make a movie, an album, a game, a play, a restaurant, or pretty much anything else that springs from the imagination.

15 22 Crowdfunding Sites (and How To Choose Yours!)

Crowdfunding used to be pretty simple. Artists, inventors, and filmmakers posted their ideas, and funders chipped in a few bucks to make something happen. Kickstarter, the site that triggered the crowdfunding movement, was the cornerstone. In three years, the site has helped launch more than 95,000 projects. Today, there are scores of crowdfunding sites. Indiegogo, Bolstr, Fundable--the list goes on.

16 Storyseed Activity

Crafting a story often starts with just one small story element: a seed. From there, elements such as character, setting, and conflict can develop until you have a story with a beginning, middle, and an end. Here is an activity that involves using a storyseed to create a storyboard and shoot a short film. Time: 90 min Tools + Materials:

17 Shooting Lingo A:Roll & B:Roll, Shooting Strategies

Ben Henretig is a co-founder of Micro-Documentaries LLC, a team of filmmakers that shoot 1-minute, actionable documentaries for mission driven orgs and businesses to help them build support for their work. In 2008, Ben worked with behavioralist, BJ Fogg, to develop and execute a highly effective video campaign for The Stanford Fund that increased donor participation 23%. Ben continues research

18 6 Ways to Get Me to Email You Back

Two years ago, I made a commitment to do something that made me profoundly uncomfortable. I had just finished writing my first book, and I promised my publisher that I would reach out to bestselling authors and senior leaders, asking them to read my book and consider endorsing it. I knew their quotes would go a long way toward attracting

19 'Contagious: Why Things Catch On,' by Jonah Berger

How has the Korean pop star Psy's wacky horse-dance video, "Gangnam Style," managed to rack up more than 1.3 billion views on YouTube? Why did a 30-minute video by a small nonprofit group calling for the capture of the Ugandan warlord Joseph Kony become a media sensation, racing across Twitter and Facebook eventually to snag the top spot on Unruly

21 How One Man Is Changing The World Through Story-Telling

The Strangers Project is the creation of Brandon Doman, a New Yorker who collects anonymous stories from strangers. It began in 2009, as he was people-watching from a coffee shop. On a whim he placed a sign that said, " Hi There! Please stop by and share your story! " To his surprise, dozens of people agreed to write their

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