🌐 Public

Know your users

By Mostaque Ahammed

Introduction

Techniques for understanding your users' needs

Mostaque Ahammed — User Experience Designer with 08 years of experience in interaction and visual design. I am ...

Added by Mostaque Ahammed: “How to focus a service on users

1 User needs

Deep understanding of your users' needs is crucial for building a successful digital service. Defining user needsAny thinking about a service, whether online or offline, must start with the question: what is the user need? Defining a user need must be strict and honest. For GDS, it's the need the user has of government, not the need of government to

Added by Mostaque Ahammed: “Ways to understand your users and their needs

2 An introduction to user research techniques

Watch Angela Collins-Rees, GDS User Research Specialist, describing the importance of user research. This guidance provides a broad overview of the methods and techniques available to conduct user research. More detailed guidance on each of these techniques can be found in the links below. User research can be categorised into 2 broad themes - product research and strategic research. Product

Added by Mostaque Ahammed: “Tools to help steer user research

4 Discussion Guides - Government Service Design Manual

As suggested by the name, discussion guides should be used as a guide to the discussion, and in comparison with a structured questionnaire, questions and areas for coverage should not read out verbatim. This enables the discussion to be led by respondents' own experience.

Added by Mostaque Ahammed: “Getting input into products and services

6 User research surveys

Surveys contain closed ended questions with fixed responses such as 'yes', 'no', 'very satisfied' to 'very dissatisfied', 'excellent' to 'poor' etc, and open ended questions that allow respondents to provide written responses. How surveys workSurveys can be conducted either face to face by a trained moderator or through self-completion (online, postal etc) in order to quantify thoughts/beliefs, behaviours, ownership etc.

Added by Mostaque Ahammed: “Understanding user's feelings about a service

7 Sentiment analysis - Government Service Design Manual

The method uses tailored software to analyse user comments and structure them in a manner that can be used to understand what user 'feel' towards a product or service. This enables positive and negative comments to be grouped so that actions can be assigned to resolve problems and issues raised by users.

Added by Mostaque Ahammed: “How to draw an effective selection of user

8 Survey sampling methodologies

When conducting quantitative research it is essential that all findings are statistically valid, so that there is confidence in the findings and inferences can be made from the sample to the population. This process of collecting information from a sample is referred to as 'sampling' and enables researchers to understand the views, and needs of a user base, without interviewing

Added by Mostaque Ahammed: “Products available to researchers

10 User research tools

There are a number of good tools that can help user research teams conduct in-house research quickly and effectively. Below is a high level overview of what these enable, for people unfamiliar with user testing. Online tools are a good way in which to conduct in-house research cheaply and effectively. Conducting research in-house enables user research teams get closer to

Added by Mostaque Ahammed: “Getting input into products and services

11 Ethnographic research

Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group. The aim is to gather insight into how people live; what they do; how they use things; or what they need in their everyday or professional lives. How ethnographic research worksEthnographic research relies on techniques such

Added by Mostaque Ahammed: “Getting input into products and services

12 Expert reviews

Expert reviews - also known as heuristic evaluations - are low cost usability methods that don't involve participation of real end users. An 'expert' usability evaluator can assess a product (or web site) against a known set of 'heuristics', or usability guidelines (best practice). An alternative approach is to conduct a 'cognitive walkthrough' against specific use cases or scenarios. How

Added by Mostaque Ahammed: “Getting input into products and services

14 Same day user testing (online qualitative)

Like standard remote usability testing, same day user testing also takes place outside the lab with users participating in their own home, using their own computers, and with no third party moderator present. How same day user testing worksWhere standard remote usability testing focuses on large numbers, and providing statistically significant findings, this type of testing enables you to get

Added by Mostaque Ahammed: “Getting input into products and services

15 Lab-based user testing

User testing is a 'qualitative' research method, used to gauge how easy and intuitive a (product, service, website) is to use and whether it supports the needs of its intended audience.

Added by Mostaque Ahammed: “Getting input into products and services

16 Focus groups, mini groups, and 1:1 interviews

Focus groups, mini groups, and 1:1 interviews involve unstructured interviews or group discussion. How they workA focus group is normally made up of 6-12 people, although sometimes mini groups are favoured (4-5 people) as they can lead to a greater depth of discussion. 1:1 interviews are conducted by a moderator with a single respondent, and sometimes these are conducted over

Added by Mostaque Ahammed: “Getting input into products and services

17 Community user groups - Government Service Design Manual

An online research community is a website that allows pre-selected respondents to interact with each other and complete a series of tasks. How research communities workThe types of community differ, and vary in openness, permanency and size. A typical community will be private, often have between 300-500 members and focus on building relationships between participants. This type of community offers

Added by Mostaque Ahammed: “Getting input into products and services

18 Remote usability/summative testing (quantative)

Remote usability testing takes place outside the lab with users participating in their own home, using their own computers, and with no third party moderator present. How remote usability testing worksEach session usually includes tasks being given to see how users interact with the website/online service and are followed up with a series of questions about their perceptions and how

Added by Mostaque Ahammed: “Getting input into products and services

19 Online research panels - Government Service Design Manual

An online panel is a collection of pre-recruited research participants who have agreed to take part in online research over a period of time. Members of the panels are incentivised to take part, and normally rewarded through vouchers, or points that have a monetary value.

Added by Mostaque Ahammed: “Getting input into products and services

20 Online Omnibus surveying - Government Service Design Manual

Online Omnibus surveys are an effective way of interviewing a representative number of people, in a short period of time, and for a relatively low cost. Omnibus surveys of this type use an online panel to gather the sample and, as with regular offline Omnibus surveys, costs are kept down by collating questions on a variety of subjects from a ...

Added by Mostaque Ahammed: “Documents that explain research requirements

21 User research briefs

A Research brief is a document written to explain research requirements and enable research to be procured via third party agencies. A research brief will outline the research objectives, and why the work is required. Agencies respond to the brief and recommend suitable ways to conduct the work, and address the research objectives. What it should containA brief should contain

AnnaTovmas

Freshman

  • 0 Playlists
  • 0 Followers

Imran Khan Limon

Freelance UI/UX/ Web Designer

  • 0 Playlists
  • 0 Followers

Alexandra Khadeko

UX designer

  • 2 Playlists
  • 0 Followers

NAVIN KUMAR CHAHAR

I AM HUMAN ,SIMPLE AND STRAIGHT.

  • 0 Playlists
  • 0 Followers

Standford Bass

Actor

  • 0 Playlists
  • 0 Followers

Beanez

Freshman

  • 0 Playlists
  • 0 Followers

Luiz Roberto

Freshman

  • 0 Playlists
  • 0 Followers

Pierre Chalita

Freshman

  • 0 Playlists
  • 0 Followers

Abu Hauri Asy-Syifa Falisha

Freshman

  • 0 Playlists
  • 0 Followers

abdallah alshaer

big ambition and crazy dream

  • 0 Playlists
  • 0 Followers

Dan Marian

Web / UX / UI Designer denismarian92@gmail.com

  • 0 Playlists
  • 0 Followers

Vanessa

Freshman

  • 0 Playlists
  • 0 Followers

Paulo Suchoj

Freshman

  • 0 Playlists
  • 0 Followers

moodfactor

Freshman

  • 0 Playlists
  • 0 Followers

McClaut

Freshman

  • 0 Playlists
  • 0 Followers

Andreia Mesquita

Freshman

  • 1 Playlists
  • 0 Followers

Dragos Alexandru

UX Designer at home

  • 0 Playlists
  • 0 Followers

luisfrsousa

Freshman

  • 0 Playlists
  • 0 Followers

giangwow

Freshman

  • 0 Playlists
  • 0 Followers

Alexis Lawson

Freshman

  • 0 Playlists
  • 0 Followers
Load more

Delete your comment

Are you sure you want to delete your comment?