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The Art of Copywriting

By Sean Smith

Introduction

For anyone who wants to learn to become a better copywriter, to engage people in their content, and to market better online.

Sean Smith — Co-founder & Consultant @Simpletiger. Marketer, writer, entrepreneur, and adrenaline junkie. Contributor to The Huffington Post, ...

Added by Sean Smith: “How to tell the difference between a good social media headline and a good blog post headline.

2 The Difference Between Social Media & Blog Post Headlines

If you're writing a headline, you need to adapt yourself to the context of the platform. Plain and simple. The most important context you need to consider is if it's a social media headline, meaning a simple status or update that links to the page, or if it's the title of the page or article itself. I see this being

Added by Sean Smith: “Blogging tips to woo readers and win business.

3 35 Blogging Tips to Woo Readers and Win Business - Copyblogger

Let's not pussyfoot around it. Blogging is a lot of work. Hard work. Generate new blog post ideas. Write weekly content. Promote posts via social media and email. At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

Added by Sean Smith: “How to write simple copy that sells

4 6 Steps for Writing Simple Copy That Sells - Copyblogger

Simplicity is the ultimate sophistication. That's what Leonardo da Vinci said anyway. And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it. So here's the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st? The simple answer (pun intended) is everything. Because simple sells. Brevity

Added by Sean Smith: “How to make excellent content, every day.

6 The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger

I only write when I am inspired. Fortunately, I am inspired at 9 o'clock every morning. ~ William Faulkner Authors often claim that writing a book is like having a baby - both in effort and length of time. Since I've done both myself, I would personally insist that birthing a child is, in fact, more difficult. There is value

Added by Sean Smith: “Simple writing strategies to acquire email signups specifically

9 5 Subtle Writing Strategies That Drive Email Signups - Copyblogger

Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how do you gain more email

Added by Sean Smith: “Writing Content for "Boring Niches"

10 The Boring Niche's Secret Weapon (And How to Use it) - Copyblogger

I hear it constantly: "My niche isn't sexy enough for content marketing." It's a lie. It's a crutch. It's a flat-out excuse. The problem isn't with the niche, it's with your perception. The problem is you aren't thinking about what makes your steak sizzle. The "boring" niche actually has a secret weapon. Here's what it is and how to use

Added by Sean Smith: “13 killer ideas from copywriting greats

11 13 Damn Good Ideas from 13 Dead Copywriters - Copyblogger

Advertising is an ancient art. In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics. Citizens in Greece hung "Lost" posters in hopes of being reunited with children, jewelry, or slaves. And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races. Surprised? You shouldn't be. The history of

Added by Sean Smith: “Writing better bullet points

12 How to Write Killer Bullet Points

Well-crafted bullet points make your copy more readable. And they allow you to do something else that is very important, as well. What is that something else? You'll have to listen to the latest episode of The Lede to find out. Wouldn't you like your copy to have that effect? Of course. Who wouldn't? In this episode, Demian and I

Added by Sean Smith: “Writing better sentences

13 How to Write Damn Good Sentences

Demian Farnworth imparts his vast wisdom to teach you what makes a good sentence a damn good sentence. Well look at that. Time sure does fly when you're having pure podcasting fun ... and churning out a new bite-sized episode each week. Today, we take it one step further. In this episode, we discuss: The importance of showing versus telling

Added by Sean Smith: “Creative proofreading tips to fix your copy

14 7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post

I don't get it. When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends. You probably do the same when you find an article that is offensive. What do both of those scenarios have in common? You understand the message the writer intended to convey

Added by Sean Smith: “3 irresistible headline writing styles

15 Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)

If this headline were a woman, I'd marry it. That's an odd thing to think, no? Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly fond of. "This pizza is so good, if it were a woman I'd marry it!" That was a long time ago. I can't remember the

Added by Sean Smith: “How to use persuasive words

16 How to Use Persuasive Words

The Lede Podcast: How to Use Persuasive Words Jerod Morris: I'm Jerod Morris, and welcome back to The Lede, a podcast about content marketing brought to you by Copyblogger Media. If you want to get a content marketing education while you walk your dog or while you're in your car, this podcast is the way to do it.

Added by Sean Smith: “7 Scientifically backed writing tips

18 7 Scientifically-Backed Copywriting Tips

The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies. The only problem is, good writers are often busy people, and they don't have

Added by Sean Smith: “How to build an authority as a writer online

20 10 Ways to Build Authority as an Online Writer

Picture the set of a late night talk show, circa 1983. Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his brow like wild hawthorn in bloom. He's wearing a tie-dyed t-shirt with a hole in it. His fingers are

Added by Sean Smith: “How to write the perfect closing paragraph.

21 A Rabble-Rouser's Rules for Writing Kick-Ass Closing Paragraphs

You've nearly finished your blog post. You've gathered your most useful tips. You look forward to your readers' comments. This might be your best post ever. Yay! But you can't hit "Publish" yet ... you still need to write a final paragraph. You stare out of the window for inspiration. You reread your post. Nothing comes to mind. What more

Added by Sean Smith: “A lesson in the use of urgency in copy to inspire action

23 Available for a Limited Time Only

What made the 1909 Honus Wagner baseball card worth $1.1 million at auction? Why were people willing to pay to get an invitation for a free email account from Google? How come Seth Godin's Whiteboard Seminars always sell out, even at $1,650 a pop? Scarcity. In a nutshell, opportunities of all kinds seem more valuable to us when they are

Added by Sean Smith: “The "Supply and demand" formula for copywriting, "Problem, Agitate, Solve"

24 Problem-Agitate-Solve: Best Formula for Writing Potent Web Ads

Posted on // How long do users stay on a web page? For the last decade and a half everybody has asked that question, but the answer remains the same... Not very long. It's the unbreakable rule of the web. Web users are a fickle bunch. That's why web copy always demands precision, clarity, and persuasion. And the best way

Added by Sean Smith: “A quick guide to realizing your unique voice, and what you bring to the table with your style.

25 Take 15 Minutes to Find Your Winning Difference - Copyblogger

The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else - a winning difference that sets you apart and makes you the only real choice. Traditional marketing advice will have you lock yourself in a cave for weeksRead More...

Added by Sean Smith: “A lesson in reverse engineering captivating headlines. A deep dive into what headlines are really supposed to do, and how you can benefit from writing them correctly.

30 This Title Doesn't Work.

By all intents and purposes of today's "Guides to Successful Headlines" (given their own merits) - this title doesn't work. The funny thing though is, you clicked on it.So it must be a "successful" title, right? It worked, it achieved its goal - it interested the reader. Right? So why? Why given the information that we "know to be true"

Added by Sean Smith: “SEO is building a framework to be found through search engines, there is a lot you can learn about copywriting through analyzing how search engines work.

32 5 Ways SEO Can Teach You About Better Copywriting

In SEO good Copywriting is a superpower.First, a tad of backstory. I'm the son of a writer (novelist, poet, screenwriter, songwriter and actor) so I grew up subliminally learning a ton about writing. I had no idea I had learned so much about the psychology of writing until I landed my first job as an SEO consultant for a fortune

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