🌐 Public

Social Media & Business Development Tactics

By Piyush Bhargava

Introduction

Targeted to everyone involved in any kind of marketing, can expect nice marketing techniques for the overall business development plus those who are looking for ways to generate leads out of social media.

Piyush Bhargava — Business Development at Hire Indians Infotech Pvt. Ltd.

Added by Piyush Bhargava: “Methods for leveraging the twitter retweet

1 5 Powerful Methods for Leveraging the Twitter Retweet

Since Twitter's inception, the retweet has been a powerful tool.The retweet offers marketers an easy way to monitor their own success, and it affords them the ability to quickly share content with their followers. Though you need to use the retweet strategically, there is no doubt that it is an important part of building an audience. With that in mind,

Added by Piyush Bhargava: “Headline Formulas that work

5 10 Sure-Fire Headline Formulas That Work

So, you're seeing too many of those " how to" and list headlines, and want to try a few different angles? Let's move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal. 1. Who Else Wants [blank]?Starting a headline with "Who Else Wants..." is a classic social proof strategy that

Added by Piyush Bhargava: “Integrate images from Instagram to WordPress

7 Integrate Images from Your Instagram Feed to Your WordPress Site • 1stwebdesigner

Instagram has become one of the best apps and web platforms for photo and video sharing. If you have a WordPress site, you might be wondering how you can embed Instagram photo galleries and integrate images to your blog. To help users integrate their photos to their blogs and websites, Instagram has released a public Application Programming Interface ( API).

Added by Piyush Bhargava: “Tips to generate leads

8 6 Tips To Generate New Biz

Building a business pipeline takes discipline, process, and consistency to ensure a continuous flow of opportunities. Like most business objectives, there is no one thing that provides a complete solution, and new business development is no exception. It's been proven that working with your current clients for referrals generates the most effective new business pipeline (but not the only one).

Added by Piyush Bhargava: “Social Media for beginners

12 Social media for beginners – audience segmentation, we all do it! | Adam De Vile | LinkedIn

In the past couple of posts I have looked at the different types of social media channels, the fact that they cater for different audiences and that audience interact with these channels in difference ways. But why do we choose to publish some content on Facebook but not on Linkedin? You might expect the phrases 'audience targeting' or 'audience segmentation'

Added by Piyush Bhargava: “Retweeting Strategies

14 12 Simple Retweeting Strategies | Donna Cravotta | LinkedIn

Retweets are probably the most over-used and least understood feature of Twitter. Yet using them correctly can help grow your traffic like no other strategy. Meet and RetweetTo "Retweet" simply means sharing someone else's tweet with your followers. It's a mark of endorsement and recommendation, telling them "this person has something of value to share". Getting your link or post

Added by Piyush Bhargava: “Be social savvy in just 30 min

15 Be Socially Savvy in Just 30 Min. a Day | Rachel Miller | LinkedIn

We all make time for what is important to us. And to be successful in modern business we know we must spend some part of our day online using social networks. But simply knowing this fact is not enough to tip the success scale in our favor. It is specifically what you do on social networks and how you leverage

Added by Piyush Bhargava: “Be happy to get succeeded in digital marketing

16 Happiness: The key to success in digital marketing | Alicia Whalen | LinkedIn

This is a fast paced digital world we live in and we as marketers are always looking for new ways to get customers to buy. Perhaps we need bring marketing and advertising back to basics and take a queue from our favourite MadMen Ad exec. Don Draper says "Advertising is based on one thing: Happiness.Why is this relevant now in

Added by Piyush Bhargava: “Expected Social Media Marketing Trends for 2015

17 The Top 7 Social Media Marketing Trends That Will Dominate 2015 - Forbes

It's that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013) The Top 7

Added by Piyush Bhargava: “Find Sales leads from twitter

19 How to Find Freelance Clients on Twitter - Tuts+ Business Article

I've often heard freelancers say "I don't use Twitter for marketing". That's like saying you don't use networking events to meet people (Well, perhaps you enjoy the free food, but really?). Like it or not, if you're on Twitter, you use it for marketing. Twitter is a public platform, and potential clients will look at your Twitter account when they're

Added by Piyush Bhargava: “Grow your Social Media following

20 6 Steps to Organically Growing Your Social Media Following | BLAIR PETTREY | LinkedIn

Social Media is a wonderful mufti-faceted innovative way for businesses to grow and develop leads. It helps search engine optimization, it helps build brand awareness, engage with clients and/or potential clients, and more! And with the changes in Facebook in recent years as well as many of the other major social media platforms - the success and growth of your

Added by Piyush Bhargava: “Don't commit these mistakes in social media marketing

21 10 Mistakes to Avoid in Social Media Marketing | Jason Bettinger ◉ | LinkedIn

In today's business climate, social media marketing holds incredible power! It has become the main platform that hosts communication for family, friends, and old acquaintances. Moreover it has become the main source of information for both professional and personal use. Majority of people knows how social media works, but only a few have understanding on what mistakes to avoid in

Added by Piyush Bhargava: “Try this, if you usually got bored using twitter

22 What 6-Year-Olds Can Teach Us About Getting Promoted | Kathleen Murphy | LinkedIn

On what I assumed was going to be a pretty standard day at the office, I ended up learning a valuable life lesson about the power of self-confidence and optimism...and it was all thanks to a precocious six-year-old girl named Piper. Piper is the daughter of a colleague, Karen, who recently had to bring Piper to the office. To keep

Added by Piyush Bhargava: “Convince price sensitive customers

23 4 Simple Ways to Convince Price Sensitive Customers | The ClinchPad Blog

Raise your hands if you have encountered customers who have stated that the price of your offering the reason behind their inability to close the deal. Welcome to the club! A deal isn't is closed until it is closed. And, pricing could throw a monkeywrench in your otherwise flawless sales management pipeline. It's often common for customers to get cold

Added by Piyush Bhargava: “Top ways for social media marketing.

25 Top 10 Ways to Improve Your Social Media Marketing

Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We've compiled a list of our top ten articles from the recent past, each focused on a different social network. You'll discover proven techniques to get your marketing on the fast-track to success. Why a Top 10 List?Nearly five

Added by Piyush Bhargava: “Brand new twitter feature for NFL fans, check it out

27 Here's the Brand New Twitter Feature for NFL Fans

The second screen is becoming normal. Phones, tablets, computers, etc. We are glued to them while watching sports and other forms of entertainment. Twitter sees a ton of interaction during major television events, specifically in the sports realm. Ahead of this summer's World Cup in Brazil, Twitter launched a feature that set up custom tailored timelines. Users could monitor custom

Added by Piyush Bhargava: “Twitter statistics

28 Twitter libera estatísticas de tuítes para todos os internautas

Getty Images O Twitter liberou para todos os usuários do microblog uma ferramenta de estatísticas sobre seus próprios tuítes. É possível, por exemplo, identificar em qual dia da semana suas publicações foram mais populares, quantas pessoas clicaram nos seus links, retuitaram ou curtiram uma mensagem, bem como quantas exibições um tuíte teve e a quantidade de seguidores que você ganhou

Added by Piyush Bhargava: “Learn from Facebook downfalls

29 Facebook's Downfalls. How can we learn from them

I held no grudge against Mark's famous work. I actually admire his hard work and persistence towards things. With Facebook almost shadowing the biggest search engine in the world, I could say Facebook couldn't have done anything better. From starting off from being a college social site to becoming the biggest website company to ever "dominate" the whole world, Facebook

Added by Piyush Bhargava: “Reasons not to quit facebook

30 11 Reasons NOT to Quit Facebook

Recently, there has been a lot of discussion and articles written on LinkedIn about reasons to quit Facebook. Some of these articles have received millions of views and sparked conversations running thousand of comments deep into the thread. It seems to be kind of hip and rebellious to quit Facebook. Some of the authors like to demonize Mark Zuckerberg. In

Added by Piyush Bhargava: “Social Media Strategists and credibilities gap

31 Social Media Strategists and the Credibility Gap

Do you remember when social media was fun? Back before it was business, when profiles were new territory and a few hundred virtual friends seemed a little excessive to most people? (Me neither, you and I are far too young to remember that.) As the history books tell us, it wasn't long after that time that forward-thinking people began to

Added by Piyush Bhargava: “Twitter translation

32 Twitter translation: Gone and quickly forgotten

As the social media battle rages on, each competing service is doing everything it can to make life easier for users. With development teams constantly introducing convenient new features to their respective interfaces, it can sometimes be difficult to keep up with the changes. When microblogging site Twitter began using Bing's translation engine to automatically translate users' posts last year,

Added by Piyush Bhargava: “Use Social Media ads to grow business

33 6 Ways to Use Social Media Ads To Grow Your Business

This post is the last of a three-part series in which I show how businesses must re-invent their marketing strategies for today's digital world. You can read the first post, on content marketing, HERE, and the second post, which focused on social marketing, HERE. And while user opinions of native social ads may vary from indifference to annoyance, the results

Added by Piyush Bhargava: “Ways to alienate customers

34 Five ways to alienate customers on social media

SOCIAL media marketing offers unprecedented opportunities to connect with existing and potential customers. While Australia lags behind the rest of the western world in capitalising on the use of social media tools, more and more businesses of all shapes and sizes have taken the plunge. For some though, it's been a foray into disaster. Like any other business there is

Added by Piyush Bhargava: “LinkedIn Invitations Limits

35 LinkedIn Invitations: Everything You Need to Know (and Then Some!)

As an active LinkedIn networker, blogger and trainer, I receive lots of LinkedIn questions every day. This week, there seemed to be a common theme - LinkedIn Invitations. Many interesting questions crossed my desk, so I thought I'd compile them all in one place and share my answers with you. Have a question about LinkedIn invites? It's probably answered below...

Added by Piyush Bhargava: “Managing tips for your brand in 2014

36 5 Tips for Managing Your Brand's Reputation in 2014

Pre-selfie and the information at your fingertips age that we live in, people relied on comparing products (Is brand A better than B?) or were largely influenced by marketing materials (Brand A is the best!). This still reigns true for big consumer brands like McDonalds and Coke but for the rest of us, it's becoming increasingly important to harness the

Added by Piyush Bhargava: “Indicators that you should find another job for you

37 Pulse Discover | LinkedIn

There's lot of wildlife in Boulder. I was gobsmacked the first time bear came into our yard, after living in Chicago and New York for years. It got to be more normal, and then we had a mountain lion on our street. Now there's a mother lion and two cubs wandering the neighborhood. We didn't have this kind of thing

Added by Piyush Bhargava: “How can you manage family, blog, life etc.

38 How I support my family as a work-at-home writer and blogger and how you can, too

I get tons of emails from readers with notes like this: "Emma, I LOVE your blog [WealthySingleMommy.com] and admire you career. You're amazing! [Internal monolog: "Awww... gosh!"]. I have a great idea for a blog, but no idea where to start. Can you offer advice?" As you know, I reply to every message (except for you dudes who Tweet "yr

Added by Piyush Bhargava: “What's better between Mass and Personalized Mailing?

42 Mass Mailing vs Personalised Mailing

"Mass Mailing" and "Personalized Mailing" are two different kinds of mailing campaigns generally adopted by the sales executives to raise their overall sales volume. But which one drives you more sales & revenue ? Lets see :- "Mass Mailing" can be defined as sending the same mails with the same content to the targeted audience, only by changing the names

Added by Piyush Bhargava: “Facebook's new feature

44 Facebook Save Feature: This Week in Social Media |

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week?Facebook Introduces Save Feature: "Now you can save items that you find on Facebook to check out later when you have more time." Pinterest

Added by Piyush Bhargava: “Intoducing LinkedIn app for iPhone

45 Take the Work Out of Networking with LinkedIn's New Connected App [SLIDESHOW]

Today we're excited to introduce our new LinkedIn Connected app for iPhone. Connected is all about providing genuine opportunities for you to strengthen your relationships. It helps you reach out to people in your network when it matters most, so you can keep your network active and warm. We know you'd love to reach out and catch up with everyone

Added by Piyush Bhargava: “Learn Promoting content through social media

46 How to Promote Your Content With Social Media |

Do you put a lot of time and effort into the content you create? Do you want that content to be seen by as many people as possible? A master chef can present the same meal in 100 different ways, and you can do the same thing with your content. In this article, I'll show you the best practices of

Added by Piyush Bhargava: “Facebook and Organic Reach

47 Why Facebook Should Eliminate Organic Reach

With every Facebook announcement mentioning the decrease of organic reach, the moans and groans of marketers grow louder and louder. We hear about brands packing up their bags and leaving the platform and others scrambling to change their KPIs to find a way to look good to internal management. Save organic for the grocery storeBack in 2011, Facebook pitched all

Added by Piyush Bhargava: “Job depends on social media, does it possible ?

48 Does Your Job Depend on Social Media Results?

There's a dangerous undercurrent we see developing among channel marketing organizations trying to deal with the confusing landscape of social media options that can best be called "Checking Off the Social Media Box." Everyone knows social media is important, but it's hard to pin down exactly where it adds the most value, so business objectives get over-simplified to reduce the

Added by Piyush Bhargava: “Use your twitter and tweet deck efficiently.

51 10 Tips To Help You Use TweetDeck And Twitter More Efficiently

I wish I was a celebrity so that I could just sun-bathe and watch my Twitter (and other) follower count pile up into a long, list-less, disorganized bunch. But I am not, and so if I have to actively use social networks like Twitter, Facebook, LinkedIn, and Google+, I have to be efficient at them. I have to streamline them

Added by Piyush Bhargava: “Addiction to facebook.

53 Facebook - the Big Tobacco of Social Media

There was outrage recently when Facebook users discovered that they may have been part of a large social media experiment that manipulated their emotional responses on the network. Frightening, Orwellian and disturbing have been used to describe this perceived breach of privacy. This is just the beginning. While brands have been manipulating our emotions for years through advertising (everything from

Added by Piyush Bhargava: “Tips for making your email marketing B2B campaign successful.

54 5 Key Factors of a Successful B2B Email Marketing Campaign

There are several key factors that all B2B Marketers should consider when creating a B2B email marketing campaign as part of their b2b marketing strategy. Let's take a look at five fail safe ways to improve your email marketing success! 1. Focusing on the Right Buyers Understanding the buying personas of your customers and prospects is crucial. This allows you

Added by Piyush Bhargava: “Social Media relates to your business succession.

56 The Relationship Between Social Media and Your Business

As a business owner 50 years ago, you needed to pay for print, radio, television ads and more in order to get your product or service noticed. Fast forward today, everything is different. As a matter of fact, all you need is a decent Internet connection, basic computer know-how, pictures of your products, a website and social media channels and

Added by Piyush Bhargava: “Some new aspects on measuring social media ROI

58 Why measure Social Media ROI and How

An increasing number of business owners are now convinced that Social Media offers massive potential which can be effectively leveraged for the growth of their business and have been devoting resources to making it an essential element of their marketing plan. However, most of them are finding it difficult to ascertain the effectiveness of their campaigns and to measure the

Added by Piyush Bhargava: “Revision of LinkedIn profile building.

59 10 Tips To Create A Killer LinkedIn Profile

Your LinkedIn profile is your chance to show off your professional background and skills. It is the place where you can attract potential employers, partners, clients or suppliers and convince them to get in touch with you. So make sure you show them something worth seeing. Our great friends at Link Humans put together an amazingly useful infographic to provide

Added by Piyush Bhargava: “Get hired through some practices on twitter.

61 Why Twitter Is A Recruiter's Secret Weapon (And How To Use It)

Recruiting has evolved. In order to help our organizations attract and retain the best talent, recruiters need to evolve to keep pace with the industry. The phone is still our best tool, but our options continue to expand at an increasing rate. How do we determine what tools will give us a competitive advantage? LinkedIn is an obvious choice for

Added by Piyush Bhargava: “Make your internal email readable.

62 Want your internal email read? Don't dumb it down.

When you ask corporate communicators about email, you get a variety of responses. But rarely are any of them positive. You hear words like "hate," "too much of it," "waste of time," and "nobody reads it," along with other not-so-positive answers. This makes sense when you hear reports that 40% of employees' time is "wasted" on dealing with internal email.

Added by Piyush Bhargava: “Tips to raise social media engagement.

63 20 Killer Tips To Increase Social Media Engagement

Creating engaging conversations with your fans and followers, is this not the simplistic but truest aim of social media marketing? Everything we do on social media tends to hunt for likes, comments and shares, and this is not a bad thing. As long as these interactions create or reinforce a bond between a brand and its customers. So how do

Added by Piyush Bhargava: “Social Media's to-do-list.

64 Why Smart Marketing Matters and How To Be Socially Wired

Where you communicate with your clients is as important as how you communicate in a socially wired world. You need to be where your present and future customers are liking, sharing, asking and searching online in addition to person to person and onsite events. The questions many business owners need answers for are: "How do I reach my customers online

Added by Piyush Bhargava: “Blogging can make you $1 Million a year.

66 How Top Style Bloggers Are Earning $1 Million A Year

Writing headlines like " All Aboard the Brooklyn Bound Christian Dior Ferry" and posting photos of yourself in cute designer clothes can now earn you up to $1 million a year. Top style bloggers are joining the 1%, reports Women's Wear Daily, with some earning as much as, say, neurosurgeons might hope to make after years of medical school. Bloggers

Added by Piyush Bhargava: “Fix Twitter

67 How would you fix Twitter?

Twitter CEO Dick Costolo and his no. 2 Ali Rowghani parted over diverging opinions about the companys future strategy. The fact: Twitter is 'not growing enough' according to their business plans and investors. The share price was down 42% for the year, user base stagnates around 255 million (!). I see basically 4 options for Twitter how to reposition itself.

Added by Piyush Bhargava: “Measure your Business value through Social Media.

68 Do You Measure Business Value of Your Company's Social Media Activities?

If your organization does not calculate its Social Media activities into an actual Business Value, beware! As a Social Media Marketer, you need to be aware of the fact that you need to provide proof that your social activities are worthwhile; otherwise you are doing a great disservice to your organization. Our stale, traditional media analytics, including web analytics are

Added by Piyush Bhargava: “Marketing through thought leadership.

70 How Marketers Can Build Thought Leadership

Marketing is a highly competitive, continually changing field. Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. In order to stand out as a marketer today, you can't simply follow the requirements of your role at an agency or a brand. It's critical that you continually move past your job description and

Added by Piyush Bhargava: “Latest updates in social media.

75 This Week in Social Media

This week in social media, many apps and networks added features to compete in the ever evolving digital world. From advertisements to new photo features and profile redesigns, it's hard to keep up with all of the changes. Here's a recap to make sure your strategies stay on track: Google+ now lets you edit photos within the app. Google+ has

Added by Piyush Bhargava: “Use Social media professionally.

77 Should you use social media to build a professional presence?

By now, I believe we can assume that many of us are using social media in some capacity of our personal lives. For some, it means using multiple platforms like Instagram, Facebook, Twitter, Vine, and even Pinterest. However, is it right for you on a professional level? The answer is maybe. On a professional level, many individuals are still stalled

Added by Piyush Bhargava: “Tumblr for marketing.

78 How To Use Tumblr For Marketing [infographic]

Tumblr may well suffer from an identity issue. Many still see the blogging platform as a place where youngsters exchange animated GIFs or funny videos they found on YouTube. The truth, however, is much different. Tumblr now has over 300 million unique visitors each month, of which 65% have a college degree. And with a growth rate of over 74%

Added by Piyush Bhargava: “How to make Cold calling effective ?

79 6 Effective Tips for Successful Cold Calling

Whether you are a customer or a salesperson, we can all agree on one thing - cold calling is the most unpleasant thing for all the parties involved. If you are a customer, cold calls often tend to happen at the most inconvenient of times. When you are in the middle of an important meeting or waiting for a very

Added by Piyush Bhargava: “Make your conversation effective.

81 8 Ways to be a Better Conversationalist

"What do you think about the weather?" A question like is not a conversation starter. It's not going to keep the listener engaged enough to hear what you have to say anything after that. Having fresh and interesting things to say is key to an engaging conversation and a foundation of a great working relationship.

Added by Piyush Bhargava: “You'll wait for friday after implementing this.

82 7 Things You Can Do on Friday to Make Monday Awesome

Most people get excited that Friday is here, especially if the week has been hectic and packed. But often Fridays can seem like a waste (especially before holidays). Your brain, in anticipation of the time off, just says: I have had enough! Bring on the downtime. Then the afternoon just drags on and on. You don't get a lot of

Added by Piyush Bhargava: “IT industries social media stats teaching a lesson.

87 Report: Indian IT Industry and Social Media Presence [Infographics]

In the last few years, the IT industry has drastically increased its presence on social media platforms for its communication; be it with clients, customers or other businesses. Online presence of any organization speaks in copious amounts of its work and credibility. Therefore, it is not surprising to find that a lot of relevant IT giants like Wipro, CTS, TCS,

Added by Piyush Bhargava: “Your Emails are read before opening.

89 How Do Email Marketing Companies Track Email Opens?

How Do Email Marketing Companies Track Email Opens? "How can someone read an email without opening it?" No, it's not a Zen koan. It's a common question that we get from customers, because it happens. The fact is, people read your emails, but you don't get a record of them opening the email.

Added by Piyush Bhargava: “Don't forget please.

90 The One Big Thing Some of the Best Content Marketers Forget

Content marketing is not just about content. Content marketing excellence is the result of the successful intersection of search engines, social media, email, content and blogging. Done well it is a multidisciplinary approach to the challenge of making your content as visible to as many people as possible in the shortest amount of time. It doesn't matter whether you are

Added by Piyush Bhargava: “Work on your twitter profile.

91 The key to success on Twitter: don't talk about just you

Before you create a Twitter account for your company, there's something you need to know: don't talk about just yourself. Because Twitter's full of conversations, there are many potential marketing opportunities. With a little bit of know how, a little bit of time, and a little bit of time, you can find those opportunities. If you're not receiving much engagement

Added by Piyush Bhargava: “Make an Impressive Proposal.

92 10 Quick Tips to Write a Killer Business Proposal

Just like venture capitalists, customers these days also expect an elevator pitch from the salespersons they meet. If you aren't familiar with the term, it refers to telling the customer what your offering is all about in the time it takes to ride an elevator. This approach is the first among the many round s of elimination before you can

Added by Piyush Bhargava: “Precautions for going freelancing.

93 How To Prepare Yourself To Quit Your Job And Go Freelance

Malcom writes, "It gets harder to contemplate going full time when your day job has a very high salary, great benefits, room for advancement and is in a explosive growth industry. (That also usually comes with long hours, lots of stress, and lots of travel, which can be a strain on your family.) Any advice for people in a situation

Added by Piyush Bhargava: “Prepare sales presentation unable to ignore.

94 6 Great Ideas to Create Better Sales Presentations

A silver tongue is something of a mandatory requirement for a sales person. A major chunk of the deal closing magic is attributed to the spoken word. Be it cold calls, elevator pitches, informal conversations or an official meet and greet, " always be closing" is closely tied to " always be talking ". Not all conversations are equal. Informal,

Added by Piyush Bhargava: “A little thing can also make your content viral.

96 A picture is worth a thousand 'likes' - How to make your posts go viral

What's the difference between these two photos? Of course there's many; one is of a baby, the other an office. One is a share on Facebook, the other on LinkedIn. The fundamental difference however, is context. There are also a lot of similarities; Both were shared on social media via mobile devices with high engagement. But which one do you

Added by Piyush Bhargava: “Change your Targeting strategy.

98 Selling to C-Level Executives: What's in your basket?

You sell products, services or both. But buyers don't want things or services. What they really want are solutions to problems (stating it negatively) or desired results (stating it positively.) These solutions and desired results can sound abstract or intuitive when initially talking, but they are very poignant and constantly sought after. Your Solution Portfolio Your solution portfolio is the

Added by Piyush Bhargava: “Twitter guide to sell your profile.

99 A Twitter Marketing Guide for Small and Medium Businesses

With over half a billion registered users and 135,000 new users signing up every day, the reach of Twitter as a content sharing platform offers mind boggling possibilities for marketers. But it isn't just about the numbers. The kind of interaction that Twitter promotes is akin to word of mouth marketing and personalized interactions that form the foundation for the

Added by Piyush Bhargava: “Tracking your social media can raise your business revenue.

101 How to Present Your Social Media ROI Report to the Boss

Are you responsible for reporting on social media ROI? Do you need advice on what to share? ROI reports justify the resources allocated to social media campaigns. In this article I'll explore four important parts of a social media ROI report that decision makers want to see. A Bird's-Eye View of ROI ReportsSocial media ROI reports are based on prescribed

Added by Piyush Bhargava: “Convert the prospects into clients.

104 Online Selling Tactics to Help Your Business Attract and Convert Customers

Customers are becoming more aware, circumspect and more careful when it comes to spending and investing their budgets. Now that social media and the online environment allow us to know everything about the products and services, the selling tactics change. Besides marketing and customer service, social selling is one of the fastest growing areas on social media. Efficient social selling

Added by Piyush Bhargava: “Boost your sales by just some careness.

105 5 Simple Ideas to Speed Up Your Sales Cycle

A short sales cycle is every sales person's dream. Closing a deal in days or weeks and not in months means a very healthy sales pipeline, boatload of bonuses and enough free time to watch your colleagues scramble to meet their quota. It's the sales field equivalent of a Unicorn or a double rainbow! A short sales cycle is one

Added by Piyush Bhargava: “You don't feel good to read it.

107 How to use LinkedIn as a Marketing Channel!

How To Use LinkedIn As A Marketing Channel Coined as the Facebook for professionals, LinkedIn is making leaps and bounds in their marketing efforts. So what are your options? And how can you truly optimize LinkedIn for your business? Don't worry, we wrote this article just for you! How do I set up my business on LinkedIn? Well, LinkedIn has

Added by Piyush Bhargava: “Use Social Media at its best.

108 The Best 7 Social Media Tips You'll Ever Read

There are thousands of posts from experts and others that tell you when and how you should post to social media and how you should engage with people. But most of this advice is about marketing. Much of that advice is good, but social networking seems to get lost in all the jargon about numbers and automation. They tell you

Added by Piyush Bhargava: “Grow your email list is simple now.

109 67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be

Added by Piyush Bhargava: “It'll flick your social media clicks.

112 How to Increase Your Social Media Click-Through Rates

Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you'll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic MattersYour website is the hub of your online marketing efforts.

Added by Piyush Bhargava: “Generate leads in simple way.

113 3 Ways to Generate Leads With LinkedIn Groups

Does your business need more leads? Are you participating in LinkedIn groups? LinkedIn groups are the easiest way to generate leads. In this article, you'll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects. Why LinkedIn Groups?Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as

Added by Piyush Bhargava: “Making Content Marketing your competitive advantage.

115 Competing With Content Marketing: 7 Steps to Success [Infographic]

If you're already embracing inbound marketing tactics to grow your business, you won't be surprised to hear that other marketers are continuing to shift more budget and resources toward content. It's predicted that 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their

Added by Piyush Bhargava: “If you want best output through social media, go for it.

117 7 Tips for Better B2B Social Networking

Business to business networking is a skill. Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online. Tip #1: Know Your "Wow" Each of us is an expert in

Added by Piyush Bhargava: “May be you are unaware of these Youtube features.

118 5 Little-known YouTube Features for Marketers

Are you using YouTube as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your videos? There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach. In this article you'll discover how to use these

Added by Piyush Bhargava: “Check whether your social media strategies worth it

119 Is It Possible to Measure Social Media ROI?

Christian Arno | April 15, 2014 | Comments | Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)? Businesses of all shapes and sizes have bought into the idea of social media marketing. With an estimated 1.7 billion users worldwide, the rise

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121 So you want to be a programmer, huh? Here are 27 ways to learn online

Whether you are looking to switch careers and become a full-time programmer, want to try to build a website or app on the side, or are just looking to round out your skill set, learning to code has certainly been something a lot of people have started to do lately. And while being a programmer might not be for everyone,

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122 A Beginner's Guide to Lead Conversion with Social Media

So, you've been publishing on Facebook, Twitter and maybe a few other social media platforms, and you've built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you're wondering, "Okay, what's next? How can I take this to the next level? How can I use social media to drive

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123 7 Ways to Make Your Emails Impossible to Ignore

Gmail's recent launch of a "tabbed inbox" that funnels businesses' email campaigns into a "Promotions" tab has business leaders and marketing executives understandably concerned. Already, some marketers have seen their email open rates slip due to the change. The fear is that more email providers, including Hotmail and Yahoo Mail, will start providing filtering features to their users, which will

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