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Introduction to UX Research Methods

By Nick Vaslamatzis

Introduction

Introduction to UX Research Methods for digital projects covering the basics of Contextual Enquiry, User Interviews/Focus Groups and Customer Journeys this module aims to answer which early UX analysis/research method to use and how to start.

Nick Vaslamatzis — Digital Thinker, Project Manager, UX

Added by Nick Vaslamatzis: “You can't use the full set of UX methods on every project, but most design teams benefit from combining insights from multiple research methods. This article provides an intro on which research methods to use for your project.

1 When to Use Which User Experience Research Methods

Summary: Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process. The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies

Added by Nick Vaslamatzis: “A framework for contextual enquiry (or inquiry) with all steps for planning and preparing the process, including the method for conducting site visits.

2 Contextual Enquiry - A Primer

To build a site or application that people will use, you need to understand those people. How? Walk a mile in their shoes, or, as it's known in usability circles, perform a contextual enquiry. Gerry explains why, when and how to carry out a contextual enquiry - and what you'll get out of it - in this complete primer.

3 Conducting Heuristic Evaluations

A Usability Review (more formally known as 'Heuristic Evaluation') is a technique for identifying usability issues. A Usability Review: Is cheaper to conduct than formal usability testing Can be completed in a very short period Can be conducted at any stage of the design.Usability Reviews are somewhat subjective, because no real users are involved. When is Usability Review appropriate?A Usability

Added by Nick Vaslamatzis: “"Having user-gathered facts reduces those never-ending discussions where everybody has his own solution based on his own personal needs and preferences." The main idea behing extreme user research is is that instead of going for the real users, we go for surrogate users.

5 Extreme User Research

6 Basics of Conducting Focus Groups

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Sections in This Topic IncludePreparing for Session Developing Questions Planning the Session Facilitating Session Immediately After Session General Information and Resources Ethics and Conducting Research Also See the Library's Blogs Related to Focus GroupsIn addition to the articles on this current page, see the following blogs which have posts related to

8 Personas

A persona is a written representation of your website's intended users. Find out more about developing personas at Usability.gov.

9 Addressing Findability and Discoverability Issues

Summary: Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design. One of the biggest causes of user failure is when users simply can't locate stuff on the website. The first law of e-commerce design states, "if the user can't find the product, the user can't buy the

Added by Nick Vaslamatzis: “A sitemap or site structure is the first tool to understand the content organisation approach of a website. This article provides the theoretical framework for understanding site structures.

10 Understanding a Site Structure

When confronted with a new and complex information system, users build mental models. They use these models to assess relations among topics and to guess where to find things they haven't seen before. The success of the organization of your web site will be determined largely by how well your site's information architecture matches your users' expectations.

Added by Nick Vaslamatzis: “Stacking Flows For A Complete User Experience Life Cycle

11 Stop Designing Pages And Start Designing Flows

For designers, it's easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It's time to make the user flows a

12 Using Customer Journey Maps to Improve Customer Experience

You've hit your limit of 5 free articles as an anonymous user this month. You have a couple of options: Create your personal library on HBR.org Organize articles of interest, share your favorites with colleagues UNLIMITED ACCESS TO HBR.ORG 10 print issues of the magazine iPad and Android tablet apps including all of your magazine issues plus content feeds from

13 First Rule of Usability? Don't Listen to Users

Summary: To design the best UX, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Users do not know what they want. In past years, the greatest usability barrier was the preponderance of cool design. Most projects were ruled by usability opponents who preferred complexity over simplicity. As

14 Measuring Usability with the System Usability Scale (SUS)

It is the 25th anniversary of the creation of the most used questionnaire for measuring perceptions of usability. The System Usability Scale (SUS) was released into this world by John Brooke in 1986. It was originally created as a "quick and dirty" scale for administering after usability tests on systems like VT100 Terminal ("Green-Screen") applications. SUS is technology independent and

15 Good Practices for Improving Usability

The Web Design Usability Series is supported by join.me, an easy way to instantly share your screen with anyone. join.me lets you collaborate on-the-fly, put your heads together super-fast and even just show off.Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its

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