🌐 Public

Storytelling vs. Corporate Speak

By Mona Dirtu

Introduction

For all those tired of the long, meaningless phrases no one really reads. BTW, storytelling is a business skill.

Mona Dirtu — storyteller-at-large

Added by Mona Dirtu: “While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. Too often, company stories come across as dry and flat because they fall prey to these seven deadly sins. Here they are.

2 7 Deadly Sins of Business Storytelling

When it comes to persuasion, companies traditionally appeal to left side of the brain, using logic and reason. However, persuasion occurs just as much (if not more) through emotion. Daniel Pink, author of Drive, writes, "Right-brain dominance is the new source of competitive advantage." Tapping the right side of the brain allows for deeper engagement by uniting an idea with

3 How To Avoid Jargon In On Hold Marketing

Jargon, or " Special words or expressions that are used by a particular profession or group and are difficult for others to understand," is often a deal-breaker when developing effective marketing programs. On hold, marketing messages are heard, not seen or read, so it's especially important to avoid unclear terminology. Why? Unknown, technical language confuses listeners and distracts them from

4 Journalists identify the worst PR jargon

My colleagues and I used to write down the dumb corporate language we'd hear, putting the words and phrases on a six-foot whiteboard in the office kitchen. In little time, terms such as "at the end of the day," "with all due respect," "frankly," and "win win" became the top culprits.

Added by Mona Dirtu: “Why is a pile of data boring and a story thrilling. It's the neuroscience, stupid!

6 The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful. In 1748, the British politician and aristocrat John Montagu,

Gabriela Grosseck

Freshman

  • 0 Playlists
  • 0 Followers

pixelwink

Freshman

  • 0 Playlists
  • 0 Followers

Tiffany Andrews

Project Manager/Full-Stack Developer

  • 0 Playlists
  • 0 Followers

Lordmando03

Freshman

  • 0 Playlists
  • 0 Followers

kit belle

Freshman

  • 0 Playlists
  • 0 Followers

Tubagus Ilham

Freshman

  • 0 Playlists
  • 0 Followers

rlugo

Freshman

  • 0 Playlists
  • 0 Followers

Hwayoung Lee

Freshman

  • 0 Playlists
  • 0 Followers

Antony S.B

Freshman

  • 0 Playlists
  • 0 Followers

Nicky Cameron

Freshman

  • 0 Playlists
  • 0 Followers

Tade Adebajo

Freshman

  • 0 Playlists
  • 0 Followers

Ilham Prasetya

Freshman

  • 0 Playlists
  • 0 Followers

Ritika Wadhawan

Freshman

  • 0 Playlists
  • 0 Followers

Gamila Elmazien

Freshman

  • 0 Playlists
  • 0 Followers

le nguyen quynh tram

Freshman

  • 0 Playlists
  • 0 Followers

Mohamed Ibrahim

freelance writer

  • 2 Playlists
  • 2 Followers

smp91384

Freshman

  • 0 Playlists
  • 0 Followers

evadantir

Freshman

  • 0 Playlists
  • 0 Followers

Theodor Lorch

Product Manager | CHECK24

  • 0 Playlists
  • 0 Followers

Natalia Sadovnik

Freshman

  • 0 Playlists
  • 0 Followers
Load more

Delete your comment

Are you sure you want to delete your comment?