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Conducting User Research

By jesseddy

Introduction

Articles relating to conducting user research.

1 Better User Research Through Surveys -UX Mastery

Online surveys are commonly used by marketers, product managers, strategists and others to gather feedback. You've probably participated in some of these surveys and I'm sure you've noticed that they're often executed poorly. Surveys are increasingly becoming a more accepted tool for UX practitioners. Creating a great survey is like designing a great user experience-they are a waste of time

2 Optimization at the Obama campaign: a/b testing

Optimization was the name of the game for the Obama Digital team. We optimized just about everything from web pages to emails. Overall we executed about 500 a/b tests on our web pages in a 20 month period which increased donation conversions by 49% and sign up conversions by 161%. As you might imagine this yielded some fascinating findings on

3 A Clever Startup: Combining Qualitative and Quantitative UX Research

What does a startup company like Spout ( www.spout.com) do to learn how well their site is working for customers and investigate what would increase its success? Their website has been called, "A genius hybrid of MySpace and Netflix," and Spout's founders believe, "If we can make it easy for people to share movies they love with others...really meaningful stories

4 When to Use Which User Experience Research Methods

Summary: Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process. The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies

5 My Best Advice for Conducting User Interviews

In a previous life, I was a Professional Writing major and part-time journalist. I contributed to my school's student newspaper, as well as the faculty and staff newspaper, and almost every week for two years, I wrote an arts column for the Pittsburgh City Paper - Western PA's leading alternative newsweekly [ read my old clips]. As a result of

7 Designer's Toolkit: A Primer On Capturing Research

You've been preparing for your research-recruiting, screening participants, devising schedules, testing discussion guides-and now you are deciding the best way to capture your research. But how? If you're busy scribbling down notes, you might miss a sound byte. If you film the interview, you might unknowingly influence the conversation. These are all serious considerations. Properly capturing and documenting each research

8 5 Useful Lies to Tell User Research Participants

If you've ever run a research or usability test, you'll know they can be tricky to facilitate. After all, you're dealing with people; and people come with a whole host of existing preconceptions, personalities, emotions, and experiences. One thing that can help you to gain more honest and thereby useful feedback from research participants is, in fact, to lie to

9 A Five-Step Process For Conducting User Research - Smashing Magazine

Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I'm married. I drive

10 Twitter User Research Lead on How to Use Surveys to Find Satisfaction

Liz Ferrall-Nunge is the User Research Lead at Twitter. Before joining the flock, Liz worked at Google for over four years where she led UX research for mobile Maps (Android), small business needs (Google Places/Local +Pages, local monetization), geo social, and user-generated content (My Maps, reviews, community edits).

Added by jesseddy: “A retrospective story about why this company failed by focusing mainly on engineering and not customer development.

11 Lessons Learned

As we've begun to wrap things up here at Devver, we've had the chance to reflect a bit on our experience. Although shutting down is not the outcome we wanted, it's clear to both Dan and I that doing a startup has been an amazing learning experience. While we still have a lot to learn, we wanted to share some

12 UX Without Users Is Not UX

Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail. A website's (or product's) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions

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