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UX Masterclass

By Jae Aquino

Introduction

Everything you need to learn about UX

Jae Aquino — Author & Visual Designer at Envato

1 10 skills future UX designers will need to know

The tech industry is about as fast paced as they come. New technologies, new products, new services and new ways of working appear at a phenomenal rate. What was true today won't necessarily be true tomorrow, and what skills are required today are likely to need to change to meet future demands. Gazing into my crystal ball I've outlined 10

2 So you wanna be a user experience designer

Want to pursue a career in UX, but unsure where to start?When you Plot Your Course with Whitney Hess, you put the user experience process into practice by using every day UX principles and methods to design your own career. Next course starts May 8, 2015. Learn more and sign up now > Pretty much every single day I get

3 So you wanna be a user experience designer — Step 2: Guiding Principles

[This is part of a series titled So You Wanna Be a User Experience Designer. Check out the previous post, Step 1: Resources] Five months ago I wrote a post titled, " So you wanna be a user experience designer," in which I gathered all of the resources in my UX arsenal: publications and blogs, books, local events, organizations, mailing

4 UX/IA Pro, Speaker, and Community Cultivator.

Starting a Career in User Experience Design Aug 10th, 2009 About once a week, I get an email from someone who is interested in becoming a user experience professional. They ask me a series of questions about how one would do this. The questions and areas of focus for these emails vary dramatically, depending on the interests of the individual

5 How To Get Started In UX Design -UX Mastery

Update: Since launching UX Mastery, this has been the most popular article we've published by a country mile. As a result, we've turned it into an animated video and published an eBook on the topic. If you're after more specific advice, be sure to pick up a copy of our ebook, Get Started in UX, the definitive guide to making

6 Product Manager and UX Designer — What’s The Difference?

You can download the whole book for free here: http://uxmanual.com/user-experience-for-product-managers.htmlWinning products are created by visionary, multidisciplinary teams that are able to deliver a stunning experience. Those who have mastered the magic of crafting the user experience are able to smash their weaker competitors. Sounds pompous, but it's widely recognized as the undeniable truth. When I was in Silicon Valley for

7 Modern UI Trends for Ecommerce Websites - Market Blog

Online shopping has become a popular acquisition method for consumers in every country. Web shops are accessible from anywhere with Internet access, the products come right to your doorstep, and there's often a much broader selection to choose from. Putting aside topics such as marketing and budgeting there is another big topic worthy of discussion: actually designing the website. In

8 Google's 25 Rules For Building A Better Mobile Site

Some mobile websites are borderline unusable, forcing you to squint and peck around in hopes of finding whatever piece of information you need. But others seem to fit your phone like a glove. What's the secret to their success? Researchers from Google and AnswerLab recently hosted 119 hour-long user testing sessions, in which they observed everyday people using 100 different

9 Design/Principles - The Document Foundation Wiki

Please note that all contributions to The Document Foundation Wiki are considered to be released under the the Creative Commons Attribution-ShareAlike 3.0 Unported License, unless otherwise specified. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License ( MPLv2).

10 Better Content Creation for the Web

Ask yourself, what is one of the first things visitors look for when they reach your website? Other than a friendly interface for optimum usability, it's the content. Content makes up the majority of your site so it is imperative that you pay attention when creating or redesigning your website. Though you learn earlier on in your career as a

12 10 Heuristics for User Interface Design: Article by Jakob Nielsen

Summary: Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines. Visibility of system statusThe system should always keep users informed about what is going on, through appropriate feedback within reasonable time.Match between system and the real worldThe system should speak the users' language, with words,

13 So you wanna be a user experience designer -- Step 1: Resources

Want to pursue a career in UX, but unsure where to start?When you Plot Your Course with Whitney Hess, you put the user experience process into practice by using every day UX principles and methods to design your own career. Next course starts May 8, 2015. Learn more and sign up now > Pretty much every single day I get

21 Write better walkthroughs with the 3x3 Method

As a product designer, you have many roles to fill. Strategist, UX designer, front-end dev, and marketer to name a few. The smaller your team (maybe your "team" is just you), the greater the number of hats there are to wear. Among these roles, yet often overlooked, is that of salesperson. Not the suited, briefcase-wielding type; but the stealthier kind:

22 Don't Fall In Love With Your First Ideas

The most important thing to remember when starting a new corporate venture or startup business is not to fall in love with your first ideas. What you really want to do in the beginning is to rapidly explore different alternatives. Don't spend time agonizing over the perfect solution and don't expect to get everything right all up front. Use the

23 Designing for the Next Step

There are two things that every designed screen must do well: describe the current step and describe the next step. It's as simple...and hard...as that. In a recent post ( Why you should bury the sign up button) I told the story of a redesign I did in which people just didn't want to click the "sign up" button on

24 Eight Human Behaviors to Validate Your Product Design

For a product designer, an interface is not just a collection of words and pixels. Everything we design is a potential study in human behavior. Understanding human behaviors and motivations can help designers create interfaces that people truly connect with. But being able to defend your thinking in a stakeholder presentation is another story. Stakeholders may (wrongly) see our work

25 Design with manners

I was recently reorganizing my bookshelf and came across a little paperback I'd received right before becoming an RA in college: Choosing Civility by P.M. Forni. It was required reading at the time, ostensibly assigned to groom me and my fellow colleagues for the job. I opened the book and rediscovered its central thesis: A crucial measure of our success

26 Want People to Use Your Product? Use it Yourself First

Want People to Use Your Product? Use it Yourself FirstAKA, "eat your own dog food".Dogfooding-which just means that you use your own product- is very popular in software (although it applies to all kinds of products, as I mention below). Windows NT at Microsoft was actually built on a daily build of... Windows NT: initially text only, then including a

27 Behavior Design

A lot is written about User Experience design, but today, let's talk about Behavior Design-specifically how to use Motivation, Ability, and Triggers to shape your users/customer's behavior. First things first: What is User Experience Design?UX (or User Experience) design is just that: proactively and thoughtfully designing the way your user interacts with your product. But it's also much more than

28 MCSV | MailChimp

You probably found this page because one of our subscribers used MailChimp to send you an email campaign, and you traced a link in the email back here to investigate. MailChimp is an email-marketing service that serves more than 8 million companies of all shapes and sizes, from all over the world.

29 5 Blind Spots to Consider When Designing Web Apps | BARREL

Web apps each have their own unique functionality, content, and purpose. As designers, we consider the core actions a user can take and how these flows and journeys work. We create cohesive styles for all the different pages and views. We may be able to mock up enough designs to get approval from our clients to begin development, but there

30 Your Best Agile User Story

It's generally accepted that agile is the best organizing framework for innovative product development. And yet most organizations only use a fraction of agile's capabilities- startup's lose themselves in the urgencies of the moment and enterprises stifle it with complexity. This piece will equip you with foundation concepts and techniques you can use to maximize agile's effectiveness. Agile: Short &

31 Designing User Interfaces for Your Mother

Designing User Interfaces for Your MotherTakeaways for keeping your interface friendly to the friendliest of people you know. Your mother.It happens about once or twice a year. I travel over to my mother's house for a visit and, about two or three hours in, she says something like "Hey, can you take a look at my computer? I just want

32 What Are Affordances in Web Design? - Treehouse Blog

(Photograph by Flickr user Banzai Hiroaki) Affordances are clues about how an object should be used, typically provided by the object itself or its context. For example, even if you've never seen a coffee mug before, its use is fairly natural. The handle is shaped for easy grasping and the vessel has a large opening at the top with an

34 The Ninja Skill for UX Designers

We've seen one big trend in how startups interview UX designers: companies want to know how designers think through a problem. There are multiple ways to do this of course. You can ensure your UX portfolio demonstrates your work, and more importantly your process. You can develop a slide deck walkthrough of specific design projects. But the technique that works

35 7 unbreakable laws of user interface design

Are you a web designer? If yes, then you are also a user interface designer, and in the near future, this role will become even more important for you. While web pages today have simple user interfaces with no more than navigation and contact forms, the rise of new technologies and standards will create a demand for more dynamic and

36 11 Tiny Design Features That Show Apple's Insane Attention To Detail

Flickr / Mitmensch0812Apple products have always been known for their quality design and attention to detail. Many of these details go unnoticed by the average Apple user, or are only useful to a relative handful of people using the product. Some features are handy while others are purely cosmetic, b ut Apple included them anyway. Here are the best of

37 GoodUI

A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both the business side as well as the people using it. Here is a running idea list which we discovered. And no, we are not done yet. We continue to learn about what makes user interfaces good by trying these ideas

38 11 Sneaky Psychology Tricks Restaurants Use To Make You Spend More Money

Flickr / Ian T. McFarlandEating out is so common we don't really think about the work that goes into creating a fine dining experience. Yet behind the scenes, menu engineers and consultants put careful thought into the way you choose what foods you eat. Here are 11 of the sneakiest psychological tricks restaurants use to make you spend more money:

40 UI Design Dos and Don'ts - Apple Developer

iOS 7 raises the bar for excellence in user interface design and offers great opportunities for you to deliver engaging and unique user experiences. Consider these common design concepts before you start coding to enhance the usability and appeal of your apps. To see more recommendations for great interface design, read the iOS Human Interface Guidelines.

41 Essential and Desirable Skills for a UX Designer

By Janet M. Six Send your questions to Ask UXmatters and get answers from some of the top professionals in UX. In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer. Each month in Ask UXmatters, our panel of UX experts answers our readers' questions about a broad range of user

42 Stop creating products, start creating experiences

You don't create an app exclusively for users, you are hired or you are engaged to think about one goal: ROI. Unfortunately most professionals forget that because they are extremely focused (which is very wrong) only in User-Centered Design. Unless your project is philanthropic, your GOAL is not only please the user, but aim to profit, either through market, branding

43 Building Products With Soul

All rights reserved by Far Fetched FutureBuilding Products With SoulCreativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

46 User-Centered Design Process Map

The user-centered design process is composed of several methods and tasks related to website development.The type of site you are developing, your timeline and the environment in which you are developing will determine the tasks you perform and the order in which you perform them.

49 B — (free) UX Design for Startups by Marcin Treder

Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce.

51 What I Learned About Design at Squarespace

As I began to clear out my desk that last week at Squarespace and thought about saying goodbye to my colleagues, I realized I felt the same way I did my last week at college, knowing the end of my time on campus was drawing to a close. It was just as difficult to mentally prepare for my move back

52 Design for Delight

I had the privilege of visiting the Intuit campus yesterday, thanks to my friend, Vince. Over lunch, he began to explain to me the background of the company in regards to design. Intuit used to be just your regular Silicon Valley tech company until they made a change. The company's leader decided to start pushing design in the forefront, and

Added by Jae Aquino: “The 10 essential elements that any UI or UX design portfolio really needs to showcase are your: Tool mastery Process focus Key concept communication Cross-functional collaboration Applied perceptiveness Projects less than three years old Writing on UI and UX design Visual syntax and grammar Toughest challenges Range of expertise Dealing With NDAs

53 10 UX portfolios done right

A vast amount of effort goes into creating a simple, elegant portfolio that hits all the right notes for any prospective client. It's more than a resume and you definitely do not limit yourself to one page. Think of it as your own personal proof of concept. Here, I've highlighted the main characteristics of a solid portfolio. And the team

56 W — ConversionXL

You want to speed up your testing efforts, and run more tests. So now the question is - can you run more than one A/B test at the same time on your site? Will this increase the velocity of your testing program (and thus help you grow faster), or will it pollute the data since multiple separate tests could potentially

58 Pragmatic UX Techniques For Smarter Websites

What is "User Experience Design" exactly? Should you not start it unless you are fully dedicated, or should you embrace it in the process as soon as possible? Are all designers also user experience designers, or is it a separate expertise? The debate is as old as the discipline itself, and while picking up a bucket of popcorn, sitting back

59 What Makes a Design Feel Intuitive?

When I switched careers from psychology to design I never realized that these two fields are very much intertwined. A big part of what designers do is understand human behavior and come up with solutions to change that behavior. Not everyone is a designer, but everyone has an opinion about design, especially if something feels intuitive. The problem is that

60 Hierarchy of UX Needs

What we want in life depends on what situation we are in. Someone living in a war zone without a roof above their head will probably feel no need for a yoga class, beautiful clothes or classical concert. According to psychologist Abraham Harold Maslow all behavior is motivated by a need, and those needs have a strict order and hierarchy,

61 Daily UX Crash Course: 1 of 31

My mission this month is to get more designers (or aspiring designers) started in User Experience design. The best place to start any education is at the beginning: What is UX? Everything has a user experience. Our job is not to create the user experience. It is our job to make it good.

63 Daily UX Crash Course - User Psychology: 3 of 31

Ah, finally! It's time to discuss the mind of the user. It's always good to start with the basics and build from there, so today we will learn about: The 3 Whats of User Perspective (Just starting the User Psych Crash Course? start here.) A good design communicates 3 things: 1) What is this? 2) What is the benefit for

64 Daily UX Crash Course - User Psychology: 4 of 31

Some parts of human behaviour are predictable. Some aren't. In this lesson, I want to introduce a model that will help you know what you can control and what you can't. The two big parts of that model are: Psychology vs. Culture (Just starting the User Psych Crash Course? Start here.)

65 Daily UX Crash Course - User Psychology: 5 of 31

When we're working with people's minds, it is easy to get lost in deep philosophical questions. I usually avoid that type of teaching, but there is one of those questions that is helpful for understanding your goals: What is an Experience? (Just starting the User Psych Crash Course? Start here.) There are probably many, endless conversations we could have about

66 Daily UX Crash Course - User Psychology: 6 of 31

In real life, your mind only puts attention on a small part of the world around you. Otherwise you would be overwhelmed. This lesson is about a basic idea with huge consequences: Conscious vs. Subconscious Experience (Just starting the User Psych Crash Course? Start here.)

67 Daily UX Crash Course - User Psychology: 7 of 31

We have arrived at one of the core parts of psychology. The part that makes your pupils big or small, tears flow down your face, your cheeks turn red, and more. Today, we learn about: Emotions. (Just starting the User Psych Crash Course? Start here.) **** There is a lot of debate about emotions, among psychologists. I'm gonna skip all

68 Daily UX Crash Course - User Psychology: 8 of 31

This lesson is about the most overlooked and the most powerful psychological element in UX. It's nice to what users are already looking for, but even better to know what they will always want. Today we learn: What Are Motivations? (Just starting the User Psych Crash Course? Start here.) Yesterday's lesson explained that emotions are reactions based on whether someone

69 Daily UX Crash Course - User Psychology: 9 of 31

Ooooh baby. Turn the lights down low. Light some candles and bring out those chocolate-covered strawberries, because it's time for a deeper look at two motivations that bring people closer together, online and offline. Motivations 1: Sex & Love (Just starting the User Psych Crash Course? Start here.) Sex is the motivation to touch each other's warm and fuzzy bits,

70 Daily UX Crash Course - User Psychology: 10 of 31

Social networks and games have become a huge part of the internet, and the main motivations behind all of them are the same. So in today's lesson we will learn about: Motivations 2: Affiliation, Status & Justice (Just starting the User Psych Crash Course? Start here.) **** Today's lesson includes homework! Don't worry: Your homework will be to stalk people

71 Daily UX Crash Course - User Psychology: 11 of 31

The last motivation we will look at individually is the one behind teaser trailers for new movies and your anger when Facebook suddenly changes their features without warning. Today, we will learn about: Motivation 3: Understanding (Curiosity) (Just starting the User Psych Crash Course? Start here.)

72 Daily UX Crash Course - User Psychology: 12 of 31

As UX Designers, we should always have goals in mind. Our own and the user's. Unlike UI design, your UX skills (or lack thereof) are measured by how well you achieve those goals. So today we will introduce the idea of: Designing with Intention (Just starting the User Psych Crash Course? Start here.) The next 5 lessons in this course

73 Daily UX Crash Course - User Psychology: 13 of 31

If psychology were math, today’s lesson would be when we move from adding and subtracting to multiplying and dividing. It’s easy, but it allows you to design behaviour that grows over time. I’m talking about: Rewards & Punishments (Just starting the User Psych Crash Course? Start here.)

74 Daily UX Crash Course - User Psychology: 14 of 31

Your job as a UX designer is to create experiences, not just observe them. So we need to do more than reward and punish what users naturally do. We need the science of training people to do something new. And keep doing it. Forever. We need: Conditioning & Addiction (Just starting the User Psych Crash Course? Start here.) **** "The

75 Daily UX Crash Course - User Psychology: 15 of 31

The difference between a game and a non-game has nothing to do with badges and points. It's all about the psychology. Game design can be very nuanced, but let's start with a couple fundamentals of: Gamification (Just starting the User Psych Crash Course? Start here.) One of the trendiest things in UX over the past few years have been the

76 Daily UX Crash Course - User Psychology: 16 of 31

The internet is famous for making things “go viral” but if your site isn’t designed to create viral word-of-mouth, it won’t. So today, we’ll learn about how to translate emotional content into viral popularity: Social & Viral Structure (Just starting the User Psych Crash Course? Start here.)

77 Daily UX Crash Course - User Psychology: 17 of 31

In UX design it can be easy to slip into all the structures and techniques and forget about the fact that users are real people, and they can tell when you're full of shit. Context matters. Honesty matters. So it's important to learn a little about: Creating Trust (Just starting the User Psych Crash Course? Start here.) Trust is a

78 Daily UX Crash Course - User Psychology: 18 of 31

One word you will hear fairly often in UX Design is "intuitive". That means the user will just understand, without any explanation or training. So today we will learn: What is Intuition? (Just starting the User Psych Crash Course? Start here.) Intuition is often called common sense. Or your gut feeling. And some people believe women have a special talent

79 Daily UX Crash Course - User Psychology: 19 of 31

Your brain is a system. Certain types of information go in, certain types of information come out. But like many systems, if you give it information it wasn't designed for, you can get less-than-perfect results. Today we will learn: What is a Cognitive Bias? (Just starting the User Psych Crash Course? Start here.) **** Have you ever seen The Matrix?

80 Daily UX Crash Course - User Psychology: 20 of 31

Regardless of what you are designing, it's only a matter of time before you have to let your users choose their own adventure. Maybe it's a menu, or a set of prices, or a list of products. That makes it important to understand: The Illusion of Choice (Just starting the User Psych Crash Course? Start here.) Many new designers think

82 Daily UX Crash Course - User Psychology: 22 of 31

The experiences you remember are not complete, accurate, honest, and sometimes they aren't even real. That means it is possible to "design" what people remember. So today we will learn a bit about: Memory (Just starting the User Psych Crash Course? Start here.) Memory is really cool. This lesson barely scratches the surface. You might base a lot of decisions

83 Daily UX Crash Course - User Psychology: 23 of 31

Usability is a big area of the UX world, and it is a critical element in most - if not all - projects. There is one cognitive bias that forms the backbone of usability, and effects the way we predict the future and ourselves: Hyperbolic Discounting: The Backbone of Usability (Just starting the User Psych Crash Course? Start here.) "Hyperbolic

84 Daily UX Crash Course - User Psychology: 24 of 31

It is easy to see usability as a set of random rules and "best practices" that you just follow because somebody said so, but it's not. Usability is about psychology, and you can't see psychology. So today we will learn: What is Usability, Really? (Just starting the User Psych Crash Course? Start here.) One of the most common myths in

85 Daily UX Crash Course - User Psychology: 25 of 31

UX designers are always trying to make functions better and nicer for the user. But in different situations, that means different approaches. Today we will compare four different ways of thinking about usability: Simple, Easy, Fast, or Minimal? (Just starting the User Psych Crash Course? Start here.) A word you might hear in UX is: heuristics. A "heuristic" is an

86 Daily UX Crash Course - User Psychology: 26 of 31

Designers often believe: a design that is the same everywhere is automatically better than a design that isn't. Not true! Consistency has a function. So today we will learn about: Consistency & Expectations (Just starting the User Psych Crash Course? Start here.) Consistency is the idea that a design looks the same from page to page, or device to device,

87 Daily UX Crash Course - User Psychology: 27 of 31

We are always trying to help our users, but that doesn't always mean agreeing with them. And it would be naive not to realize that we have the power to deceive users with UX techniques. So today we will discuss: Anti-UX (Just starting the User Psych Crash Course? Start here.) **** There is a difference between a bad UX design,

88 Daily UX Crash Course - User Psychology: 28 of 31

One of the opinions that is common in UX - and from people who don't understand science - is the idea that you can't measure feelings. That isn't entirely true, especially when we're measuring groups of feelings. So today we will learn: Can You Measure a Soul? (Just starting the User Psych Crash Course? Start here.) **** Ok, ok... it

89 Daily UX Crash Course - User Psychology: 29 of 31

If you're working in UX design, uncertainty is a part of your life. User psychology is not about making something work. We are trying to make it work better. So today we will learn about: The Probability of Interaction (Just starting the User Psych Crash Course? Start here.) When you measure user behavior , it helps to understand what a

90 Daily UX Crash Course - User Psychology: 30 of 31

There are are two major aspects of UX design that can give you mysterious results: information architecture and user psychology. It is possible for one to look like the other, so today we will learn about: Structure vs. Choice (Just starting the User Psych Crash Course? Start here.) **** We have already learned a lot about the ways you can

91 Daily UX Crash Course - User Psychology: 31 of 31

This course has included a lot of ways that psychology can be used to make things look and feel better than they would otherwise. But what if you have to choose between two psychological strategies? Sometimes A/B Testing is the Only Way to Know (Just starting the User Psych Crash Course?

92 5 Examples of Eye Path Pitfalls that Can Hurt Your Conversion Rate

Eye path is one of the most important elements in landing page design. When elements on a webpage cause visitors to stumble, become lost or even think too much - you are losing out on sales. Your page must be able to systematically guide your visitor's eye to the action you want them to take. It must show them exactly

93 Designing Your Website Flow To Meet Your Conversion Needs

The four different media tools for communicating with your customer on the web are text, graphics, moving images and sound - that's it. Those are the only tools you have to explain concepts, convey emotions, and create an "experience" online. Take a step back & you see that what "converts best", is really just how these elements are designed and

94 Mastering The Call To Action - Words, Color, Size & Location

According to the latest data by Wingify, makers of Visual Website Optimizer, almost 30% of all A/B tests their customers are running are Call To Action button tests. What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. But when it does produce a significant improvement; the average increase is 49%.

96 39 Factors: Website Credibility Checklist

If you're Amazon or Apple - congratulations! You don't have any credibility issues. Most of us aren't so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. What's website credibility and why is it important? BJ Fogg - the world's leading researcher on web credibility

97 Great User Experience (UX) Leads to Conversions

What's user experience got to do with conversions? Everything. Great user experience is a means to an end. You don't create awesome user experiences just to make somebody happy. You want it to lead to something - be it sticking around on your social networking site or buying your stuff. Whenever users land on your website, they're having an experience.

99 Why "Simple" Websites Are Scientifically Better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th - 1/20th of a second, but also that "visually complex" websites are consistently rated as less beautiful than their simpler counterparts. Moreover, "highly prototypical" sites - those with layouts commonly associated with sites of it's category

101 How to use Urgency and Scarcity Principles to Increase eCommerce Sales

How to Use Urgency and Scarcity Principles to Increase eCommerce Sales Imagine there's a cupcake fair in your community. You have your heart set on Red Velvet and there are two counters selling the same. Counter A has a animated bunch of customers digging into the cake and has a banner saying "last 20 pieces left" while Counter B adorns

102 53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn't find it. So I decided to put one together myself. Here's a list of 53 ways to increase conversion rate, along with an example

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