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Epic Growth Hacking

By Jean-Pierre Pequito

Introduction

The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — marketing tactics that grow traffic, brand, links, and eventually, a customer base.

Jean-Pierre Pequito — Head of Product at Cupenya

1 Places to Start Acquiring Users

Today I want to respond to the #1 concern I hear from early stage startups: how to get people to find out about your product without having to pay for it. In this post, I'll cover some of the best growth hacks that I've discovered for the acquisition stage of the lean marketing funnel. Here's how I like to think

2 Why consumer product metrics are all terrible

The reality of consumer products I've never met an entrepreneur who's happy with their metrics. Whether you're talking about sign up rates, retention rates, or how often your users create content - on face value, the metrics always seem terrible. The secret is, almost everyone's consumer product metrics are horrible, so once you start to compare them with everyone else's

4 Email Receipts Are the Future of Email Marketing | Vero Email Marketing Blog

Email receipts are the easiest way into an inbox, yet they're the most underutilized form of email marketing. If you own a brick-and-mortar store, why would you pay for paper that you know customers will throw away or lose? A digital copy, delivered straight to the inbox, is environmentally friendly, easy to find and perfect for a subtle call to

7 Real Engines Of Growth Have Nothing To Do With Growth Hacking

Editor's note: Dan Kaplan helps startups tell their stories. He's done marketing for Twilio, Asana, and Salesforce and blogs about marketing, growth, and storytelling at Threadling. Imagine you're a 17-year-old girl at a well-to-do high school in Los Angeles and you just discovered Snapchat. Until that moment, every time you thought about sending risqué photos to your romantic interest, you

11 Slides: The Ultimate Guide to Customer Growth by Sean Johnson - GrowthHackers

Must Read] Sean Johnson discusses tactics and strategies for driving customer growth by optimizing each stage of the customer development funnel. Related: http://growthhackers.com/slides/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeed/ There's now a Udemy course related to this deck. $29 through the end of the week: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/?couponCode=GROWTH_HACKERS

12 User Growth Advice from No Wait, Duolingo, and Budget Simple

Last night, I went to the MIT Enterprise Forum hosted at Carnegie Mellon University. For this event, they wrangled three local startups, Duolingo, Budget Simple, and No Wait, and an investor, Sean Ammirati (of Birchmere Labs), to discuss growth. How exactly does a small company grow from one hundred users to one-hundred thousand users? What were the secrets? Did it

Added by Jean-Pierre Pequito: “The small steps between MVP to your first users.

13 How We Got Our First 2,000 Users Doing Things That Don't Scale

Great products die every day. It takes more than product to build a successful business, yet founders proceed without addressing the important question: how do we get users? No matter how useful your product might be, it isn't a business without users. With Product Hunt, we focused on user acquisition before we had a product. 20 days after its public

Added by Jean-Pierre Pequito: “Launch locally, scrap/fake or dot it yourself.

14 How Tinder Hacked Marketplace Growth (+2 Other Strategies)

This is a guest post from Ankur Nagpal. Ankur is the largest individual developer in the history of the Facebook platform, with over 10,000 applications and a reach of upwards of 200M non-unique users. Ankur also teaches Hack the App Store - an online course on boosting mobile distribution by better leveraging mobile app stores. - Growing a marketplace is

17 How to Grow: 21 Tactics to Acquire Customers

I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks - free marketing tactics that grow traffic, brand, links, and eventually, a customer base. Moz is my

20 Distribution Is Everything: 3 Secrets to More Traffic and Unique Views

You just spent the past three nights writing and editing your post, and you just published it two hours ago. And...there's nothing but tumbleweed on Google Analytics. Or maybe it's not that bad - perhaps you've got a decent amount of traffic, but it's plateauing and you want more eyeballs for your work. As you may have learned the hard

21 21 Actionable Growth Hacking Tactics

In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. Little tricks of automation or hackery that help you squeeze more out of your customer / user acquisition strategy. It's an extension of a previous deck I created, with a bunch of new content and has been well received at startup

22 The highest ROI way to increase signups: Make a minimal homepage (Guest Post)

Mattan Griffel has written some great essays on user growth over at Growhack, and you can follow him on Twitter at @mattangriffel. In particular I'm fond of his essay The Minimal Homepage, which states something that everyone who's A/B tested their homepage knows: Keep it simple, and ask for your signup upfront. It's one of the easiest and highest ROI

23 You don't need a growth hacker

Startups don't need growth hackers - at first. They need products that are really working in the market. This means users love it, that there's lots of retention and engagement, even at small numbers. The reason for this is that ultimately working on scalable growth is an optimization problem. And it's a combined product management and technical function, to boost

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