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Master Inbound Marketing

By Hatim Otarid

Introduction

Learn how to take your online marketing strategy to the next level.

Hatim Otarid — Digital Marketer. Improving my life, every single day.

2 Why "Simple" Websites Are Scientifically Better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th - 1/20th of a second, but also that "visually complex" websites are consistently rated as less beautiful than their simpler counterparts. Moreover, "highly prototypical" sites - those with layouts commonly associated with sites of it's category

3 Google Ranking Factors: The Complete List

You probably already know that Google uses about 200 ranking factors in their algorithm... But what the heck are they? Well today you're in for a treat because I've put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they're all here. Bonus: Download a free checklist that will show you how to

4 How to Promote Your Content Like A Boss

Promoting your content is like bringing your military troops in front of your enemies. It's either you lose or win the battle. Whatever the result will be, you have to prepare yourself before entering into the war of content marketing. Part of the preparations is creating your own solid following base. This comprises your own troops and your allies. Designing

Added by Hatim Otarid: “Why should your students learn this?

5 The Most Actionable SEO Tips Ever

Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it's usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most actionable SEO tip?I received 47

6 Microsoft Excel for SEOs

Table of ContentsExcel for SEO is a guide we wrote up to help SEO professionals get meaningful information from mountains of data. This guide was originally written to be read from start to finish, as some examples are worked on through different lessons. That said, you should be able to jump ahead if you feel like you've got the basics

7 The Persona-Driven Keyword Research Process

This being my second time building an SEO Strategy practice from scratch I've gotten to put a lot of what I learned from the first go round into play the right way. Given the inevitable interagency interactions I've gotten the opportunity to endure see a lot of different agency deliverables and for the most part I've left the experience with

9 The Ridiculous Power of Blog Commenting

Blog commenting is the not-so-secret weapon to building your brand and authority. I'm not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I'm talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting is so powerful you first

10 The Art of Link Earning

Exactly two years ago, I published a little study on link anatomy [PDF] from link builder's point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning

11 How we tripled our revenue by adding one button

Bilingual Child AppHow we tripled our revenue by adding one buttonOr the secret of the "Unlock All" buttonBilingual Child was supposed to be an experiment. We built it in 6 weeks, working on it nights & weekends. The app was free to download with one available book, including ten vocabulary words, and two additional books offered as an in-app purchase

12 4 Simple Tips That Doubled Our Conversion Rate

Conversion rate optimization is the number one priority to digital marketers. SEOs, PPC experts, and email marketers - everyone and their mother is now optimizing websites in an attempt to turn more visitors into customers. And if you're reading this post, I'll bet that you are too! Conversion optimization best practices will tell you to test headlines, optimize CTAs, write

13 Psychology Behind Conversion Optimization

Conversion optimization - the definition is as complicated or as simple as you would like it. You could trace it back to lead generation or e-commerce marketing, taking into account the copy text, layouts, images and analytics, or you can simply define it is "how you get the customer to click where you want". One of my favorite definitions for

14 How To Create a Content Style Guide to Improve Your Blog's Quality

What governs the way you write? Consistency in style, tone, grammar, and punctuation is essential to an enjoyable blog experience. Successfully done, these elements go unnoticed by readers who are too busy consuming the easy, breezy content. That's the way it should be. Style guides create uniform content and allow that content to shine. Invisibility is the hallmark of a

15 The Ideal Length for All Online Content

UPDATE: See a newer, updated version of this post with a brand-new infographic. Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my

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