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The Stories behind Iconic Design

By Wout Laban for Gibbon University

Introduction

Every great design has an equally great story behind it. In this playlist, I'll try to show you the best backstories, failed redesigns and best (re)branding.

Wout Laban — Growth & Community at Gibbon - Passionate about creating new opportunities in education. Always keeping ...

Added by Thomas Offinga: “While it was only a small change, this visual 'realignment' of the MailChimp logo makes it so much better and shows us how even the smallest details matter.

1 The Anatomy Of A Successful Logo Redesign

Familiar logos are like overly attentive suitors: They're so naggingly present that their charms are lost to you-until, one day, they're gone. Then you realize just how much you took a shine to that Gap, Tropicana, or American Airlines icon. The replacement logos only serve to remind you of what you liked before everything changed. That's how we usually react

Added by Thomas Offinga: “I really love this story, because it shows how far ahead Apple was at this moment in time. Everything was secret and everyone who was working on the iPhone project was constantly on edge. The story about the demo model shown on stage is even better..

2 Behind-the-scenes details of Steve Jobs' first iPhone unveiling

While Steve Jobs was on stage unveiling the first iPhone for the world, the engineers behind the device were in the audience halfway drunk, says a new report that takes a look behind-the-scenes of the development of the most popular smartphone in the world. The engineers and managers were downing Scotch in the fifth row of the Moscone Center as

Added by Thomas Offinga: “Tiiny is so cool. It's so simple and yet so effective. Mark and Kevin do their best to explain all their thoughts and rational.

3 The Making of Tiiny

Photo by Joel Beukelman @_bklmn from his Nexus 5.The Making of TiinyA tale of adventure with Kevin and Marc from North TechnologiesCalvin and Hobbes, Jake and Finn, He-man and Battlecat. Great companionships are the indelible maker of adventure. Herein lies the tale of two such companions who shared in the authentic exchange of ideas and feelings to create an app

Added by Thomas Offinga: “Not so much a look at a specific brand, but a truly great interview with Apple master designer Jony Ive.

4 A Rare Look at Apple's Design Genius Jony Ive

I first catch sight of Jony Ive across the Apple campus, in a plain Dodger-blue T-shirt and white painter's pants, in conversation, nodding. The head Apple designer, who brought you the iMac and the iPad and now, the Apple Watch, has a nearly shaved head and a tightly trimmed beard. He's not tall, not small, and looks as if he

Added by Thomas Offinga: “I personally have a great love for Swarm, formerly the check-in part of Foursquare and now it's own thing. To see how their playful and bold design came together is quite an inspirational story.

5 Swarm — Branding and Visual Design

Added by Thomas Offinga: “Earlier in 2014, Airbnb totally redid their branding and introduced a new mark, the Bélo. Be sure to check out the videos as well.

6 Airbnb's new mark and identity

中文 - Deutsch - Español - Français - Italiano - 日本語 - 한국어 - Português IntroductionIn 2007, Joe and I opened our home up to the first Airbnb guests. They booked a place to stay, but they ended up with something more than just an airbed at a slightly messy apartment. They learned our favorite places to grab coffee, ate

Added by Thomas Offinga: “Not only is The Onion insanely funny, but their art department is at least as good. A look at how they do it.

7 The Look Of Funny: How The Onion's Art Department Works

An Onion article titled " New Law Enforcement Robot Can Wield Excessive Force Of 5 Human Officers" includes a remarkable bit of artwork, which you can see above: a muscled, armored tank-like robot armed with guns and probes and sprays and hammers, using all its weaponry to attack the business-casual-clad attendees of a beige-carpet trade show. To create it, The

Added by Thomas Offinga: “A fascinating look at how impactful small changes at a big company like Wikipedia can be.

8 Wikipedia To Redesign Across More Than 32 Million Pages

Next Thursday, Wikipedia will launch a redesign that's almost impossibly large in scope, scaling across 32,533,899 pages in 287 languages. But admittedly, it'll take a sharp eye to notice that font size is larger, or that the section headers will render in authoritative, old media serif (think Georgia) while body copy will render in streamlined sans-serif (think Helvetica). "The changes

Added by Thomas Offinga: “Kyle O'Hara of Density shows us his process of designing their new logo after the company switched markets. Turns out it's pretty hard to redesign a logo and keep it simple.

9 Simple is ****ing Hard: The story of Density's new logo.

"Design is so simple, that's why it is so complicated."-Paul RandOur company, Density outgrew its original identity. As designers it's our job to identify that shift and push our teams to reconsider their most public symbol - the thing people recognize and remember; the mark we wear; the identity we proudly share. Density's initial technology involved WiFi. It was fitting

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