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SEO: Search engine optimization, step by step

By Felipe Lourenço

Introduction

Learn how to start optimize your website for search engines.

Felipe Lourenço — Brazilian, healthcare IT enthusiastic and co-founder of iClinic.

1 A Helpful Guide to Understanding How Search Engines Work

Posted on December 21, 2010 by Jacob Stoops Before I really get into many of the SEO guides that are forthcoming on this blog, I thought I'd take us back to basics. For SEO purposes, that means understanding search engines, their purpose, and how they are useful to us. A Brief HistorySearch engines were born out of the idea that

2 What is SEO? Here's A Simple Plain English Answer, SEO in a Nutshell

Make Your Site Appear in Google™Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It's that simple! Check our SEO Explained in Pictures page for a quick, simple overview. It's guaranteed to

3 7 Basic On-Site SEO Techniques All Webmasters Must Know

Last week, we talked about what search engine optimization is and why you - as a small business owner - should care. But that said, knowing what SEO is pretty different from knowing how to implement this science on your own website! Now, what you need to keep in mind is that SEO can be complex. Companies like Google and

5 Categorized Keyword Research: SEO Research Strategy

Step 2 isn't groundbreaking stuff, but it's approached in a slightly different manner in order to use and abuse further in our strategy document. It's your regular keyword research broken out into categories for segmentation and prioritization, and we'll use that for prioritizing and determining gaps and opportunities in Step 3 and for competitive research in Step 4. Before we

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