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Wout Laban in Storytelling, the Basics for a Good Story

Great stories don’t appeal to logic, but they often appeal to our senses - Seth Godin

Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it's factual, but because it's consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story

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