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Growth Hacking | The mindset, Getting started, Tools, Tips and more..

By David Arnoux

Introduction

Learn how to leverage user analytics, split testing and modern marketing techniques to improve every step of a sales funnel. As a startup or even a fortune 500 company you can't make informed decision about your product without the right data backing you up. We will discuss how to capture your data, setup experiments and make confident decisions about your business.

David Arnoux — Design + Growth magician @ www.twoodo.com I'm all about #startups, #growthhacking and #lean methodology. I'm ...

Added by David Arnoux: “Slide Details I'm not always a huge fan of stand alone slide decks but I've done my best to make this one as self explanatory as possible. It's a deck from a presentation made to Startupbootcamp Amsterdam where I try to encompass: An introduction to GH Product/Market fit First User Experience Hard data Soft data PIE framework for AB testing A list of tools

2 Slides: Growth Hacking - A introduction and Framework - GrowthHackers

I'm not always a huge fan of stand alone slide decks but I've done my best to make this one as self explanatory as possible. It's a deck from a presentation made to Startupbootcamp Amsterdam where I try to encompass: An introduction to GH Product/Market fit First User Experience Hard data Soft data PIE framework for AB testing A list

Added by David Arnoux: “I'm not always a huge fan of stand alone slide decks but I've done my best to make this one as self explanatory as possible. It's a deck from a presentation made to Startupbootcamp Amsterdam where I try to encompass: An introduction to GH Product/Market fit First User Experience Hard data Soft data PIE framework for AB testing A list of tools

3 Growth Hacking Guide - Mindset, Framework and Tools

Added by David Arnoux: “If you're working on Engaging your users, you want want to miss out on these free videos from the Habit Summit.

4 Habit Summit 2014

5 The Best Friend You Never Knew You Had

Q: With growth marketers focused on analytics and "the funnel" while UX designers are obsessed with individuals and their many intangible needs, how do we ever talk to each other and launch things that people love? A: We're really interested in human behavior. We Can Relate.Smart failure leads to understanding our customers better. Any designer worth her salt will stress

6 Growth Hacking Free Trials: Time to Wow! is the key to success

This article is part of a series titled "The Art & Science of Growth Hacking" that will be published over time. My thanks to Gail Goodman, the founder and CEO of Constant Contact for introducing me to this concept. Free trials and freemium products are two of the best ways to sell your product. They help the buyer address key

8 Everything You Need To Know About Creating Killer Explainer Videos

You've likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You're probably even toying with the idea of doing one for your company. The question is... Can you make it any good? With over 100 years of movie & video history embedded in our collective subconscious, your customer's expectations are really high. So

9 The quiet pivot

In the last 6 months, we've quietly shifted the direction of Buffer. Our adjustment is now almost complete and we're charging ahead with our new vision. It's interesting to reflect on how we came to realize that a change was needed, and how we went about finding our new path. The original visionThe earliest idea of where we wanted to

11 If you are going to read one intro guide to SaaS startup metrics, this is it

This article shows you: the 5 approaches to metrics by Lars Logfren, Dave McClure, David Skok, Aaron Beashel and Tomasz Tunguz a fast and comprehensible guide to SaaS startup metrics for people with little time to wasteMonths after launching the first version of Twoodo we learned again and again to talk to our customers and to set up metrics to

12 How to design successful social products with 3 habit-forming feedback loops

Social products share a common ancestry and set of problems It's been a decade after Friendster popularized the notion of the social network, and we've seen hundreds of flavors of social products. Many of them are very different from each other, showing that success can come from many variations. I've come to believe there's 3 main feedback loops that drive

18 How To Calculate & Increase Customer Lifetime Value

That it costs 5-7x more to acquire a customer than it does to retain one isn't entirely true. The origins of this myth can be traced back to the 1980's when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Soon after the research was published,

19 Freemium or Free Trial? There's a Better Question

I answer this question all the time... should we go Freemium or Free Trial for our SaaS app? And I get this question from companies of all stages and sizes, including pre-launch Startups, software companies moving to - or adding a product line based around - the SaaS business model, or for later-stage SaaS companies that are questioning their current

20 The Do's and Don'ts of Rapid Scaling for Startups

A few years ago, a landmark Stanford study came out showing that people tasked with remembering one digit made much better decisions than people charged with remembering seven digits. The two groups were each presented with a choice to eat calorie-laden cake or healthy fruit. The seven-digit crowd ate 50% more cake. The culprit: Cognitive load. "When you give people

21 Why Most Of The Content You Read About Growth Is Wrong

As growth continues to become a popular subject, more content on the topic is being published. I think this is great. The more quality content out there on the subject, the better for the startup community. But as I read a lot of this content and watch others react to it I cringe on the inside because I know many

23 Why You're Crazy to Spend on SEM but Not A/B Testing

In a nutshell, the goal of search engine marketing is to spend money in order to make more money for your business. In the ideal scenario, the amount of money you make from SEM should be more than the amount of money you spend. This is the concept of return on investment, or ROI. In search engine marketing you invest

24 5 Ways You Can Grow Faster By Creating Happy Customers

Successful growth can only be sustained by happy customers. Tactics and techniques are useful, but only when they lead to the solving of real problems and the creation of happy customers. Elliot Shmukler, formerly at LinkedIn and now VP of Product at Wealthfront, has found that startups can grow in one of three ways: increase exposure, decrease friction, or increase

25 Stop wasting time! Test the concept before you start designing and building.

Lean methods have been famous amongst young and agile companies for years, but they haven't necessarily penetrated larger businesses yet. Its main principle is that scientific data and tests should be the basis for decisions - not opinions or assumptions. The creation of an engaging and successful website requires a strong commitment to design and user experience. The most important

26 Why We're Dropping Freemium as a Business Model: Value vs. Cost

This past week our Community / Growth Manager, Brad Patterson, spoke at the European Cloud Expo in London on the topic Try Before You Buy - Successes and Misgivings in the European Cloud Ecosystem. Also speaking were Jason Turner, director of Business development at Cedexis, António Ferreira, CEO at Luna Cloud, Lee Myall General Manager at Interoute and finally Ian

27 Venture Hacks

Sean Ellis recently sat down with us and explained how to bring products to market. You should listen to this interview for ideas on how to get to product/market fit, how to measure fit, and how to survey your users so you can improve fit. If you don't know Sean from his blog or tweets, he lead marketing from launch

29 The simplest and most important dashboard for early stage startups.

This blogpost is part of a small series of posts that cover the basics of startup metrics. My personal goal is to help early stage startups more effectively, but also avoid repeating myself too much in mentoring programs. If you are working on a software product in early stage of its lifecycle this series might be useful for you. Other

33 50+ Growth Hacker Blogs to Follow

Today I finally made the migration moving my RSS feeds from Netvibes, a product that I've been using since around 2005 over to Digg Reader. During this manual move over I've unearthed a lot of great blog resources that I thought would be worth sharing. Below are a list of lean marketing/growth related bloggers, entrepreneurs and venture capitalists that I

34 How loving customers increased Strikingly's customer referrals by 200%

Wow, with a title like that you know you're in for a treat!On the never-ending quest to learn and share about how tech companies are growing, we were lucky enough to sit down with David Chen - CEO of Strikingly. Their company provides an easy way for customers to build a mobile-optimized website. No code or design needed. In our

35 Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

When a business increases it's webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they're doing right. This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com, whose job is specifically to get more leads for his software company. Over the course of the

36 71 Things to A/B Test

Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, "Where do I begin?" Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to

37 22 Ways to Reduce SaaS Churn with Growth Hacking

As the SaaS industry continues to rapidly mature, more folks are looking at churn in SaaS companies - investors, analysts, executives, consultants, etc. - and more and more methods of measuring churn are going to surface... and that's awesome. Of course, the problem is that, while analytics and metrics and new ways of measuring churn are fantastic - and no

41 What is a growth hacker?

Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charge. A marketer with the right talents and approach can kick some serious ass once product-market fit and an efficient conversion/monetization process have been proven. But the problem is that most startups try to hire for skills and experience that are irrelevant,

42 An Introduction to Growth Hacking: 3 Quotes to Explain the Future of Marketing

For nearly two years now, I have been studying growth hacking. Not because I fancy myself one, in fact, on the contrary I know that I am not. That's what keeps me up at night. I made it to my own little top of the traditional marketing mountain (director of marketing for American Apparel, a controversial but publicly traded fashion

43 Debunking The 6 Most Common Myths About Growth Hacking

In this series titled "Defining a growth hacker," I explore the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the fifth and final post in the series. The previous posts are as follows: common characteristics among growth hackers here, growth hacking's impact on marketing here and product here, and how

Added by David Arnoux: “A bit of history on Growth Hacking and why it's becoming so important

44 Growth Hacker is the new VP Marketing

The rise of the Growth Hacker The new job title of " Growth Hacker " is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of "How do I get customers

Added by David Arnoux: “The different phases you go through when getting started with Growth Hacking for your company.

45 The 5 Phases of Growth Hacking

It's a spectacular feat. Right in front of our eyes, a group of marketers helped build billions of dollars of brand equity on products like Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit and LinkedIn. Stunningly, these brands were built without traditional advertising, brand partnerships or celebrity endorsements - in less than a decade. And the people who did it blew

Added by David Arnoux: “You can't do proper Growth Hacking without some traction. Here are some tips to drive users to your website.

46 Places to Start Acquiring Users

Today I want to respond to the #1 concern I hear from early stage startups: how to get people to find out about your product without having to pay for it. In this post, I'll cover some of the best growth hacks that I've discovered for the acquisition stage of the lean marketing funnel. Here's how I like to think

Added by David Arnoux: “If you're in SaaS business this article will help you with what to measure.

47 The metrics your SaaS company should be measuring

I'm a HUGE believer in running a metrics driven SaaS business. In fact, I think it's basically a pre-requisite for running a successful SaaS business these days and the web is filled with great stories of how the most successful SaaS companies (HubSpot, SEOMoz, KISSmetrics, etc.) are maniacal about their metrics and what that has given them. While it's all

Added by David Arnoux: “Sometimes you have great content but just no traction, this a great story to change that.

48 How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience... This is part seven in our ongoing series, Journey to $100K a Month. Earlier posts can be found here.We had just started working on the first post in our new blog series, and over lunch, I was excitedly

Added by David Arnoux: “Google analytics can give you great insights! Try a couple of these examples see what works for you.

49 10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don't want to waste any of it on tests that don't result in learning or uplifts. That's why we want to have good data for: A) which pages have uplift opportunities and B) specific page issues.Google

Added by David Arnoux: “Sometimes small and unexplainable changes can make a huge difference, this is a great example.

50 How loving customers increased Strikingly's customer referrals by 200%

Wow, with a title like that you know you're in for a treat!On the never-ending quest to learn and share about how tech companies are growing, we were lucky enough to sit down with David Chen - CEO of Strikingly. Their company provides an easy way for customers to build a mobile-optimized website. No code or design needed. In our

Added by David Arnoux: “Is it time to hire a Growth Hacker for you startup yet? This article might help you find a good one.

53 Find a Growth Hacker for Your Startup

Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charge. A marketer with the right talents and approach can kick some serious ass once product-market fit and an efficient conversion/monetization process have been proven. But the problem is that most startups try to hire for skills and experience that are irrelevant,

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