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Design Toolkit

By Alexa Roman

Introduction

A collection of tools and techniques for facilitating design.

Alexa Roman — Product Designer @CarbonFive // Designing for Conversion // Find me @calexity

Added by Alexa Roman: “Jeremiah breaks down how to build value rather than hollow assets

1 Lean Brand

A question that seems to come up a lot in brand development is, "what's the difference between a logo, identity and a brand?" After all, people often use them as interchangeable synonyms everyday. "Check out our new brand," or "we are going through a re-design of our brand," or my favorite, "do you do branding?" To answer this question, let's

Added by Alexa Roman: “Interaction design is about helping people find their way - happier and faster

2 From Wayfinding to Interaction Design

LEGIBLE LONDON MAPPINGFrom Wayfinding to Interaction DesignBefore joining IDEO as an Interaction Designer, I worked for one of the more influential wayfinding design companies - Applied Information Group (now called Applied). Wayfinding is the process of planning and making journeys through spaces; wayfinding design companies develop systems to help make this planning and journey-making easier. These systems come in all

Added by Alexa Roman: “iOS7 human interface guidelines

5 Designing for iOS 7

iOS embodies the following themes: Deference. The UI helps people understand and interact with the content, but never competes with it. Clarity. Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design. Depth. Visual layers and realistic motion impart vitality and heighten people's delight and

Added by Alexa Roman: “Outcomes over process. David Bland discusses how to build things that matter.

7 Outcome Over Process

Mavenlink delivers enterprise-class Software as a Service (SaaS) that transforms how businesses work with distributed teams around the globe. Our software combines collaborative project management with resource planning and business insights. Clarizen is a pure SaaS-based work execution platform that goes beyond project management, giving organizations a unified environment to get the right work done, faster. Clarizen gives you a

Added by Alexa Roman: “Pattern libraries as reference or as a way to build a visual language iteratively.

11 Getting Started With Pattern Libraries

Three weeks ago, A List Apart went open source. The markup on the website is something I feel very close to. Over the years, if I've been unsure of how to mark something up, I've often referenced the HTML on A List Apart to see how it's been done there because I know the people who work on it really

Added by Alexa Roman: “Succinct guidelines for making pleasant, usable forms

12 Web Form Design: Filling in the Blanks

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about

Added by Alexa Roman: “A flexible framework for thinking cross-platform beyond responsive grids.

14 Atomic Web Design

We're not designing pages, we're designing systems of components.- Stephen Hay As the craft of Web design continues to evolve, we're recognizing the need to develop thoughtful design systems, rather than creating simple collections of web pages. A lot has been said about creating design systems, and much of it focuses on establishing foundations for color, typography, grids, texture and

Added by Alexa Roman: “Paper prototyping is a democratic tool that empowers everyone on your team to contribute.

15 Paper Prototyping

Issue № 231by Published in Shawn MederoLayout & Grids, Information Architecture, Interaction Design · As interfaces become ever more complex and development schedules seem to get shorter and shorter, you may find it useful to give up your user-interface modeling software for awhile in favor of something simpler. All you need is paper, pens, scissors, and your imagination. Everyone loves

Added by Alexa Roman: “Collaborative design techniques for remote teams

16 Remote collaborative sketching, brainstorming and design studio techniques | Perception Is The Experience

I've been facilitating design studios with collocated teams for years. Many, including me, have covered the benefits of collaboratively sketching new ideas and concepts with a cross-functional team. Recently though, I was tasked with bringing this exercise to a distributed team. With the product and user experience team in New York and the development team in Vancouver, it proved to

Added by Alexa Roman: “Customer development can help you validate direction and discover how your product is actually being used.

18 12 Tips for Early Customer Development Interviews (Revision 3)

Update: check out my book on customer development Talking to HumansNote: also see my 11 Customer Development Anti-Patterns post. Each time I give a talk introducing people to qualitative "customer development" conversations, I try to revisit my points. A few months ago, I gave this talk to an entrepreneurship class at Columbia Business School, and once again the list and

Added by Alexa Roman: “Use the lean canvas to flesh out who your customer is, what problems they have and a simple business model.

20 Why Lean Canvas vs Business Model Canvas?

I had found the initial Business Model Canvases I created back in August 2009 missing on things I'd consider very high risk while other things on the canvas didn't register as high enough risk. Because the canvas is already quite space constrained, it was important to maximize on the signal-to-noise ratio.

Added by Alexa Roman: “Experiment kanban - prioritize experiments and show progress

23 Kanban Boards for Hypothesis-Driven Development

Kanban boards help us limit our work-in-progress (WIP) and make current work-in-progress visible. Without a kanban board we often neglect to address work that is stuck or churning. A kanban board for hypothesis-driven development helps alleviate three pains: It's difficult to know which experiment has higher priority Results are unclear because too many experiments are running at once It's difficult

Added by Alexa Roman: “Style Tiles - in between a mood board and a style guide, you have style tiles.

25 Style Tiles

What are Style Tiles? Style Tiles are a design deliverable consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web. They help form a common visual language between the designers and the stakeholders and provide a catalyst for discussions around the preferences and goals of the client. Style Tiles are similar to

Added by Alexa Roman: “Activity maps - a simple and lightweight artifact that help you track progress toward delivering customer value.

26 Activity maps help you better track progress toward delivering customer value

As most Agile and Kanban teams know, user stories can help teams collaborate around bite-sized chunks of work. The single, trackable user story allows teams to measure and sustain a constant flow of work. And yet, I have noticed that as teams become more proficient at establishing a flow, the usefulness of the user story as a way to communicate

Added by Alexa Roman: “Storymapping - creating a prioritized backlog through systems thinking

27 The new user story backlog is a map

One of the more troubling things, for me, about common Agile development practice is the idea of the flat user story backlog. It just seems like a dumb idea to me. Well not completely dumb, in that if I'm going to build software incrementally in small pieces, I'll need to figure out what piece to start with.

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