Sean Smith in The Art of Copywriting

A lesson in reverse engineering captivating headlines. A deep dive into what headlines are really supposed to do, and how you can benefit from writing them correctly.

This Title Doesn't Work.

By all intents and purposes of today's "Guides to Successful Headlines" (given their own merits) - this title doesn't work. The funny thing though is, you clicked on it.So it must be a "successful" title, right? It worked, it achieved its goal - it interested the reader. Right? So why? Why given the information that we "know to be true"

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