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Personas & User Stories

By Alexander Khmelevsky

Introduction

A collection of articles related to personas, user interviews and user stories.

Alexander Khmelevsky — UX Director @ SFCD

1 User Research Basics

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is "the process of understanding the impact of design on an audience." The types of user research you can or should perform will depend on the type of site, system or app you are developing,

2 Contextual Interview Basic Defiition

During these interviews, researchers watch and listen as users work in the user's own environment, as opposed to being in a lab. Contextual interviews tend to be more natural and sometimes more realistic as a result. They are also usually less formal than lab tests and don't use tasks or scripts. Conducting Contextual InterviewsIn a contextual interview, you watch and

3 Individual Interview Basic Definition

In individual interviews, an interviewer talks with one user for 30 minutes to an hour. Individual interviews allow you to probe their attitudes, beliefs, desires, and experiences to get a deeper understanding of the users who come to your site. You can also ask them to rate or rank choices for site content. These interviews can take place face-to-face, by

4 Personas Basic Definition

The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should

5 Software Design Power Tool: Task-Based Personas

This podcast is the first of four installments in our software design podcast series titled, The UX Power Tools Behind Compelling Software - featuring one of Macadamian's all-star user experience researchers, Anneliis Tosine, and user experience designers, Sara Fortier. We kick off this software design series by drilling down on the critical importance of task-based personas. Task-based personas capture the

6 Personas for Needfinding, Design & Growth

Personas are humanized descriptions of customers and users, useful for anything that has to do with making stuff or selling stuff. In college marketing classes and/or watching 80's movies (I've done both so I'm a major expert), we learn that the way you describe a market is something like 'males 25-35 with incomes over $30,000/year'. But who is that guy?

8 User stories don't help users: Introducing persona stories

User stories are one of the most popular alternatives to traditional user requirement specifications. But despite their promising name, user stories are not about—and don't necessarily help—users at all. In most cases, user stories are written about roles that users adopt and take no account of the needs and behaviors of real users. Were that not indictment enough, user stories

9 How to Create User Stories, Scenarios, and Cases

You + Us + Them = Something UsefulDo you know how to tell your users' story? How do you know? Are you sure you're not just making it up as you go along? Last year, I was developing an article about how different streams of expertise are brought together in digital projects. I had in mind to call it, "How

10 The UX of User Stories, Part 1

If you are a UX designer who wants to quickly get up to speed with integrating Agile and UX, there are few better places to start than with User Stories. They are both a quintessential embodiment of Agile thinking (i.e. if you understand User Stories, you understand Agile thinking) and a potential power tool for a UX designer on an

11 User Interviews – The Beginner’s Guide

Our Beginner's Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at user interviews. What is a user interview?A user interview is a common user research technique used typically to get qualitative information from either existing

12 My Best Advice for Conducting User Interviews

In a previous life, I was a Professional Writing major and part-time journalist. I contributed to my school's student newspaper, as well as the faculty and staff newspaper, and almost every week for two years, I wrote an arts column for the Pittsburgh City Paper - Western PA's leading alternative newsweekly [ read my old clips]. As a result of

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