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Storytelling, the Basics for a Good Story

By Wout Laban

Introduction

So you have great product and now you want people to know about it. Of course there are tons of tools out there to help you. But the main question is, what am I going to tell, what is my story? This learning flow takes a look into the basics of storytelling and how you can use this for your marketing.

Wout Laban — Growth & Community at Gibbon - Passionate about creating new opportunities in education. Always keeping ...

1 Storytellers have more fun. Why you should tell your story.

Credit: heineken n.v.Storytellers have more fun."Great stories happen to those who can tell them." -Ira GlassWe all want to be interesting. We want people to listen to us, to like us. We want them to date us, hire us, elect us, acquit us. We want influence. Too bad we're so inherently uninteresting. School, kids, jobs, bills - no time for

2 Joseph Campbell and The Hero's Journey, as explained by puppets

Don't let the puppets or the mention of Adam Sandler movies at the beginning throw you off - this is the best, most entertaining explanation of Joseph Campbell's "Monomyth" theory that you're going to get outside of actually reading his books. Thanks to Fafa and Mario of Glove and Boots, you'll learn about the Hero, the Herald, the Mentor and

3 Brand Storytelling: 10 steps to start your brands hero's journey

By Robert Rose published March 1, 2013 As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place. There are no hard-and-fast rules for developing your brand's stories, but you can

5 Start with 'why' - Simon Sinek

A book in 1 page... Every business owner needs to take note of this simple message Simon Sinek has to say. "People don't buy what you do, they buy WHY you do it." That's it. Want to know more? Read on...Stop focusing on what your business does and start promoting WHY you do it.Your friends don't like you for what

6 Storytelling Is the Ultimate Marketing Weapon - Tell a story in 4 steps

There's a pattern to all stories that most of us recognize. We see it in Star Wars, Lord of the Rings, and Harry Potter, and read it in almost every popular fantasy novel. New Yorker cartoonist Roy Chast described it using the following sequence: "once upon a time," "suddenly," "luckily" and "happily ever after." "Once upon a time" introduces the

7 Communicating information through storytelling

For thousands of years humans told stories to one another, as evident by cave paintings. At first they were a crucial, if not fundamental, communication method. It is important we realize that information can be better relayed if it is a story rather than bare facts. What makes stories so damn powerful?Take for instance a typical PowerPoint presentation; it has

8 Brand Storytelling And The Mind

"We tell ourselves stories in order to live." (Joan Didion) Our actual life experience is far too much for our brains to take in, and so, with great efficiency (and often bias), our memory (which is where we find life story), compiles a series of snapshots we string together by a narrative line. Ralph Waldo Emerson was absolutely correct when

9 The story of Milk - a great example of using storytelling for your brand

TO ME, THIS IS MAGICWhat it is: Since May, The Milk Story is online. The Milk Story is an open platform for dialogue for all stakeholders interested in all the social aspects of producing and consuming dairy products. The visitors of the Milk Story website can think along, read and discuss about health, sustainability, social value and international food issues,

10 Great stories don’t appeal to logic, but they often appeal to our senses - Seth Godin

Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it's factual, but because it's consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story

12 Seven practical examples to use when creating your story.

Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, writes, "Right-brain dominance is the new source of competitive advantage." Tapping the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this? Tell a compelling story. Before you craft your story, ask yourself: "Who is

18 Stop Storytelling, Start Storydoing

Marketing used to be what you say. Now, marketing is what you do.It's about what you make. How you act. The choices you make when you are sure no one is looking. - Seth Godin We live in a time when all the major stages that we took for granted as late as the 90's are breaking - or being

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