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UX - Value Proposition

By Fabricio Teixeira for UXdesign

Introduction

What A reductive process in the early stages of the design process that maps out the key aspects of a product: what it is, who it is for and when/where it will be used. Why Helps the team visualize everything the product could be, before narrowing down and creating consensus around what the product will be.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 Value proposition

A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. Creating a value proposition is a part of business strategy. Kaplan and Norton say "Strategy

3 Value proposition canvas template by Peter Thomson

A value proposition is where your company's product offer intersects with your customer's desires. It's the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy. When you're starting a new project or a new company you need quick and dirty tools to help you focus

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