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UX - User Flow

By Fabricio Teixeira for UXdesign

Introduction

What A visual representation of the user's flow to complete tasks in the website. Why It's the user perspective of the site organization, making easier to identify what step could be improved or redesigned.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 A shorthand for designing UI flows

Flows are just as important to good interfaces as individual screens are. Customers don't land on screens from out of nowhere. Specific sequences of actions lead customers through your app as they try to accomplish their tasks. But as important as they are, flows are hard to communicate during the design process. Drawing out every state of a flow is

2 Stop Designing Pages And Start Designing Flows

For designers, it's easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs.

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