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UX - Personas

By Fabricio Teixeira for UXdesign

Introduction

What A relatable snapshot of the target audience that highlights demographics, behaviors, needs and motivations through the creation of a fictional character. Why Keeps teams focused on the target audience throughout the design process. Personas make it easier for designers to create empathy with consumers, by being constantly reminded of who they are designing for.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 Defining And Applying Personas to UX Design

Personas have long been integrated with UX documentation. They help us create fictional users, representative of our real users, which we can reference throughout our creative process to inform and validate our design and UX. Let's examine how we set up a persona and then utilize it throughout our design process. What is a Persona?In terms of web design, a

4 Introduction to User Personas

From all over the techniques and tools related to design process and User experience, only personas appears as a consistent common denominator, even in methods against the use of extensive "deliverables" as Lean UX. Most of the point of view agree in that the secret of a great user experiences strategy lies on this tool, even so the building process

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