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UX - Moodboards

By Fabricio Teixeira for UXdesign

Introduction

What A collaborative collection of assets and patterns that will eventually evolve into a product's visual style guide. Why Allows creatives to show clients and colleagues a proposed look for a product without investing too much time in a failed direction.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 Why Mood Boards Matter

It has happened to everyone. You spend countless hours producing a beautiful, pixel-perfect comp only to have it rejected by the client because it isn't what they were envisioning in their mind's eye. It's the dreaded "I'll know it when I see it" curse. You get sent back to the drawing board, your ego and the budget take a hit,

3 What Are Mood Boards and Do They Really Matter?

Mood Boards are often used in a variety of creative disciplines such as Fashion, Interior Design and Visual Design just to name a few. In Fashion, the Fashion Designer often compiles various inspirational elements used to highlight trends and styles while in Interior Design, fabric swatches and paint chip samples are grouped together to show a homeowner the type of

5 Behind the Scenes: Mood Boards

As web sites become more complex, the process that leads us to successfully plan and build a site has evolved. Having multiple designers spend a lot of time creating complete homepage designs with the hope that the client will magically like one is time consuming and risky. Many client budgets can't support this type of overhead, so there has to

6 How a Web Design Mood board impacts User Experience Design

While designing your website's user experience, mood boards can be an essential tool for helping everyone involved gain understanding of your organization's branding guideline, communication style, and personality. This creative process also provides designers with a golden opportunity to experiment with the articulation of your value proposition and positioning statement - critical elements to ensuring your message resonates with your

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