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UX - Focus Group

By Fabricio Teixeira for UXdesign

Introduction

What Focus groups is not a usability test. It's a panel of a group of people discussing a specific topic of question. Why Learn about users feelings, opinions and even language. Useful when the target audience is new or mysterious for the team.

Fabricio Teixeira — Experience Design Director @ R/GA NY

2 How to Fix the 5 Most Common Mistakes with Focus Groups

The purpose of this article is to raise consciousness about fundamental problems with traditional focus groups used for product development. Even experienced researchers often ignore, dismiss, or are sometimes even unaware of these issues and how they may be impacting the quality of their research. 1. There is a gap between what focus group participants say and what they do.Traditional

3 Focus groups - how to run them

A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company. When and why to use focus groups Focus groups are most often used as an input to design.

4 How to Fix the 5 Most Common Mistakes with Focus Groups

The purpose of this article is to raise consciousness about fundamental problems with traditional focus groups used for product development. Even experienced researchers often ignore, dismiss, or are sometimes even unaware of these issues and how they may be impacting the quality of their research. 1. There is a gap between what focus group participants say and what they do.Traditional

5 When To Use a Focus Group and When Not To

Diane Loviglio More often than not people equate user research with focus groups, but most user researchers I know have never run a focus group. Focus groups are more of a market research tool. A user researchers' favorite tool is the one-on-one interview. I invited Julie Francis, the principle of BellaVia Research, who started as a market researcher, but now

6 Do's and Don'ts for Focus Groups :: UXmatters

By Demetrius Madrigal and Bryan McClain "Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research. But focus groups can be quite useful for UX research if we approach them properly." Focus groups have gotten a bad rap over the years as UX research has shifted

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