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UX - Eyetracking

By Fabricio Teixeira for UXdesign

Introduction

What The analysis of the movements of the users' eye, using a specific tool for that. Why Provides data about what keeps the user interested on the screen and the flow of his/her reading that could be used to optmize the design.

Fabricio Teixeira — Experience Design Director @ R/GA NY

2 Eyetracking: Is It Worth It? :: UXmatters

We can see these fixation points and saccades most clearly in eyetracking gaze plots. Figure 1 is a gaze plot of one study participant's fixations and saccades during a task. The circles are the fixation points, where the participant's fovea stopped briefly to take in information.

4 4 essential UX rules taught by eye-tracking research

Web designers use a lot of tools to make the sites they design the best possible for site visitors; one of the best ways of achieving this is incorporating actual science and research into design to maximize user satisfaction. Eye-tracking research provides designers with a blueprint of sorts to guide them on the priorities with which site visitors generally absorb

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