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UX - Ecosystem Map

By Fabricio Teixeira for UXdesign

Introduction

What A map that visualizes the company's digital ecosystem in a way that clearly illustrates their digital properties, the connections between them, and their purpose in the overall marketing strategy. Why Gives you insights around the role of each piece of the system, as well as on opportunities to leverage existing assets to achieve the brand's business goals.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 Designing Digital Strategies, Part 1: Cartography

As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop-all without leaving our computer. The

2 Designing Digital Strategies, Part 1: Cartography

As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop-all without leaving our computer. The

4 End-to-End Experience Design

When I started as an application designer in 2001, I worked really hard for my clients, whipping their applications into shape. I would conduct usability reviews and hands-on design sessions to overhaul the app, I'd agonize over each screen layout, review, test, revise, then buckle down with development until we pushed out the release. It was hard work and I

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