🌐 Public

UX - Consumer Journey Map

By Fabricio Teixeira for UXdesign

Introduction

What A diagram that explores the multiple (sometimes invisible) steps taken by consumers as their engagement with the product or service evolves. Why Allows designers to frame the consumer's motivations and needs in each step of the journey, therefore creating design solutions that are appropriate for each.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 Examples of customer journey mapping

Techniques for mapping your customer journeys across different touchpointsUnderstanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship. To deliver this and to be able to create a communication strategy which builds a conversation with your customers, it helps to visualise current and planned customer

2 A Quick Guide to Customer Journey Mapping

How many funnels have you made over the years? A dozen? Two dozen? More?! Same here. Funnels are what we do as marketers. You create funnels and you calculate your conversion rates from step to step, and there you have it. But what if I told you that funnels were the models of yesteryear? What if I told you... funnels

3 Using Customer Journey Maps to Improve Customer Experience

You've hit your limit of 5 free articles as an anonymous user this month. You have a couple of options: Create your personal library on HBR.org Organize articles of interest, share your favorites with colleagues UNLIMITED ACCESS TO HBR.ORG 10 print issues of the magazine iPad and Android tablet apps including all of your magazine issues plus content feeds from

4 Experience maps, user journeys and more...

Experience Map is an important design tool to understand our product/service interactions from users' point of view. One experience map is basically a visual representation that illustrate users' flow (within a product or service) their needs, wants, expectations and the overall experience for a particular goal. Besides Experience Maps, different names are used to refer to similar representations, some of

5 Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them

(Lead image source: A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities

6 The Value of Customer Journey Maps: A UX Designer's Personal Journey

By Joel Flom "How did I manage to reach the conclusion that customer journey maps are not only a worthy and effective tool, but also a crucial element on large, enterprise user experience (UX) projects? Because I saw them have a significant impact on a recent project...." Until recently, I never saw the value in customer journey maps. In fact,

7 Six Revisions

By Jacek Samsel The necessity of providing user satisfaction on every key touchpoint in your business is critical to your success. The issue, however, is identifying those crucial touchpoints. Customer journey maps could be an incredibly helpful solution in this area. Borrowing from Service DesignService design is an activity performed in the marketing and management departments of businesses. In the

Madison80

Freshman

  • 0 Playlists
  • 0 Followers

Wilker Amorim

UX / UI Designer

  • 0 Playlists
  • 0 Followers

jshmllr

Freshman

  • 0 Playlists
  • 0 Followers

Nabeel Mousawi

Freshman

  • 0 Playlists
  • 0 Followers

Tanya Larina

Freshman

  • 0 Playlists
  • 0 Followers

ali_jrdn

Freshman

  • 0 Playlists
  • 0 Followers

sowhat

Freshman

  • 0 Playlists
  • 0 Followers

vuplesk

Freshman

  • 0 Playlists
  • 0 Followers

James Hsu

Art Director @DisneyStudios Previously: @livenation, @wandlabs. Always: A designer and friend.

  • 0 Playlists
  • 0 Followers

AnnaTovmas

Freshman

  • 0 Playlists
  • 0 Followers

alessandraoli

Freshman

  • 0 Playlists
  • 0 Followers

respondek

Freshman

  • 0 Playlists
  • 0 Followers

graylevel

Freshman

  • 0 Playlists
  • 0 Followers

Marcelo De Assis Marques

Freshman

  • 0 Playlists
  • 0 Followers

ᴄᴼᴺsᴛᴀɴᴛɪɴᴇ

⌘O ᴍɪɴᴅ

  • 4 Playlists
  • 0 Followers

Orendzi Rayon

good

  • 1 Playlists
  • 0 Followers

Salatiel Queiroz

Freshman

  • 0 Playlists
  • 0 Followers

Mike

Designer of digital goods

  • 0 Playlists
  • 0 Followers

Marcos Zaidowicz

Freshman

  • 0 Playlists
  • 0 Followers

Ángel Ortiz

Mobile Product

  • 1 Playlists
  • 0 Followers
Load more

Delete your comment

Are you sure you want to delete your comment?