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UX - Competitive Audit

By Fabricio Teixeira for UXdesign

Introduction

What A comprehensive analysis of competitor products that maps out their existing features in a comparable way. Why Helps you understand industry standards and identify opportunities to innovate in a given area.

Fabricio Teixeira — Experience Design Director @ R/GA NY

1 Competitive Analysis

Competitive Analysis identifies the strengths and weaknesses of competing products or services before starting work on prototypes. Why do you need it? To discover the strengths and weaknesses of competing products or services displayed in your competitors' websites in terms of user experience metrics To gain consensus among project stakeholders and aid them in strategic goal-setting and planning when developing

3 Competitive Analysis: Understanding the Market Context

"While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture." Effective web design, from the simplest brochure website to the most complex web application, needs to involve an understanding of context. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer

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