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UX - A/B Test

By Fabricio Teixeira for UXdesign

Introduction

What Alternate versions of your product are offered to different groups and the results are compared to find out which one is the most effective. Why Improve a user flow by choosing a version by performance. Great for sales funnels and landing pages.

Fabricio Teixeira — Experience Design Director @ R/GA NY

5 10 Things to Know about A/B Testing

Jeff Sauro * November 27, 2012 Whether you're new to A/B testing or a seasoned practitioner, here are 10 things you should know about this essential method for quantifying the user experience. A and B refer to Alternate Versions: A/B testing is often called split-testing as you split a sample of users where half use one version, arbitrarily called A,

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