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Growth Hacking for fun and profit

By Steven Otto

Introduction

Learn how to make your products more viral.

Steven Otto — Tech-savvy UX/UI Designer from Leiden, The Netherlands.

1 Growth Hacker is the new VP Marketing

The rise of the Growth Hacker The new job title of " Growth Hacker " is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of "How do I get customers

3 What is Facebook's User Growth team responsible for and what have they launched?

The user growth team was tasked with figuring out how to scale Facebook to 1 billion or more monthly active users. That has been an explicit goal for a long time though not the only goal. The growth team itself is not solely responsible for Facebook currently having over 900M monthly active users. That's hardly the case. Everyone at the

5 What's your viral loop? Understanding the engine of adoption

What's a "viral loop?" A term I've heard tossed around frequently in real life, but not in the blogosphere is the term "viral loop." In fact, when googling it, I only saw one mention from Jia Shen (cofounder of RockYou, with $120M raised from Sequoia/Softbank), a very smart guy: "The viral loop of people inviting each other to most social

8 Why We're Pivoting from Mobile-first to Web-first

There has been discussion from the venture capitalist angle on the failings of mobile consumer companies, including posts by Fred Wilson and Om Malik. I wanted to share my perspective, having been the co-founder of a mobile-first startup . We've raised $3.65m to date, and have tried two mobile-first free social products. However, for our next product, we are going

9 Do Things that Don't Scale

July 2013 One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. You build something, make it available, and if you've made a better mousetrap, people beat a path to your door as promised.

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