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Digital Strategy

By Pete Sena

Introduction

For those looking to learn more about digital strategy.

Pete Sena — Peter Sena II is an Entrepreneur, Angel Investor, and Yale University Venture Mentor who founded ...

Added by Pete Sena: “All your links should always be tagged. Tagging links with Google Analytics and Bit.ly ensures your analytics register where things came from!

3 URL builder - Analytics Help

The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in

Added by Pete Sena: “Naming a brand

4 How to Brainstorm The Perfect Name for Your Company

Mikael Cho is the co-founder of Crew, a network that connects short-term software projects with handpicked developers and designers. This post originally appeared on the Crew blog. I've heard of many different approaches for how people come up with names for their companies. Some people opt to hire branding agencies while others hire naming consultants. And some just figure it

7 5 Rules For Marketing In The Age Of Discovery

Marketing has entered a new age: Information is no longer programmed into consumers' minds. Since its inception, advertising has been dedicated to the creation of programmed messaging. For nearly 300 years, those who could create the best message and deliver it in a memorable way across as wide an audience as possible won. In less than a decade, the types

17 Using Data to Get it Right with Female Shoppers

When it comes to women and media consumption, data are abundant. Check any research blog or trade roundup, and colorful charts are in ready supply. But, a word of caution to any marketer: Data are only as good as our thoughtful analysis and application of them. By taking data at face value, too many marketers get it wrong with women.What

18 Tipping Points in Social Networks

Tipping Points in Social Networks by Brad Hunter It is midnight on a Wednesday night. I sit, staring complacently at my computer screen, as a pudgy three-dimensional animation of a baby points its finger in the air and wiggles its bottom in a circle. I find myself questioning what mighty coercive power has brought me to this point and I

20 Why Casual Games Won't Kill Hard-Core Gaming

Mass Effect. Grand Theft Auto. Halo. Farmville? The gaming industry has long been dominated by franchises with hardware-crushing graphics, hundreds of hours of tightly scripted gameplay, and multiyear development budgets of $50 million or more. But now the hottest titles are mobile or Facebook games that took a couple guys a week to knock out. Does Z-Y-N-G-A spell "game over"

21 Half of Tween Girls Are Online Gamers

Online gaming among tween girls is on the rise, as more are turning to the web to take quizzes and participate in social role-playing challenges, a new study suggests. A new report by tween gaming platform GirlsgoGames.com found that about 50% of tween girls between the ages of 8 and 12 are turning to the Internet for entertainment and social

22 Using Proto-Personas for Executive Alignment

When working in-house as a UX practitioner, one of the constant challenges is getting a seat at the leadership table. Without a VP or C-level champion who is specifically focused on UX, the alternative is often a proxy-champion such as the VP of Product, or even a marketing executive. Without a consistent voice of the customer present in executive discussions,

23 Are agencies hopelessly screwed or on the verge of a spectacular Renaissance?

Maybe both. It would be hard to overstate how thoroughly disrupted marketing has been by technology over the past 10 years - or how much disruption still awaits in the decade ahead. It's against that backdrop that the giants of the marketing industry - agencies and their conglomerate ecosystems - are increasingly wrestling with their evolving role in this new

24 The hierarchy of innovation

"If you could choose only one of the following two inventions, indoor plumbing or the Internet, which would you choose?" -Robert J. Gordon Justin Fox is the latest pundit to ring the "innovation ain't what it used to be" bell. "Compared with the staggering changes in everyday life in the first half of the 20th century," he writes, summing up

25 Win the Pitch: Tips from MasterCard's "Priceless" Pitchman

You've hit your limit of 5 free articles as an anonymous user this month. You have a couple of options: Create your personal library on HBR.org Organize articles of interest, share your favorites with colleagues UNLIMITED ACCESS TO HBR.ORG 10 print issues of the magazine iPad and Android tablet apps including all of your magazine issues plus content feeds from

28 ON: Being an Interactive Creative Director means you are a Design Strategist

If you are a Creative Director who grew up digital and have now found yourself in a traditional or old school agency with Creative Directors who have little or no interactive / digital experience...I understand your pain and I want to introduce a way to look at the challenges you face... When I have explained my role in the past

29 How to Make a Better Brief

So in all our time in the advertising world, there's one thing we hear repeatedly - creatives complaining about bad briefs. So instead of listening to you all complain even more, we're decided to do something about it. We asked some of the top creatives in SF what to do. We didn't want a bitch session. We were looking for

30 Startups Mess with Maslow

Maslow's hierarchy of needs is a popular theory in psychology that describes human motivations. The hierarchy is commonly portrayed with a pyramid, with our most essential needs towards the base. Many live their lives in accordance to Maslow's... | Derrick Ko | Product Manager at Lyft. Product guy. Founded a startup.

31 Elements Of A Viral Launch Page

Google+, Hipster, Connect.me and Instagram! They all hit a gazillion users in no time at all - and you can even read all about it in everyday media today. This is every product creator's dream. Ok, granted, Google already had their users well before the launch of its social extension. But how did the other ones succeed in building such

33 The Ten Faces of Innovation " The Ten Faces

Individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow, so the first three personas are learning roles. These personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. The world is changing at an accelerated pace, and today's

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