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Content Strategy

By Pete Sena

Introduction

For those looking to learn or enhance their content strategy skills.

Pete Sena — Peter Sena II is an Entrepreneur, Angel Investor, and Yale University Venture Mentor who founded ...

6 Using Proto-Personas for Executive Alignment

When working in-house as a UX practitioner, one of the constant challenges is getting a seat at the leadership table. Without a VP or C-level champion who is specifically focused on UX, the alternative is often a proxy-champion such as the VP of Product, or even a marketing executive. Without a consistent voice of the customer present in executive discussions,

8 The Magical Short-Form Creative Brief

Something this simple shouldn't have such wide-spread, long-term effects on the quality of a team's work. Yet surprisingly, it does. We first saw it with one of our clients. It was this weird ritual at the start of every meeting that discussed one of their designs. One of the team members, always a different person, would read the exact same

9 Using Customer Journey Maps to Improve Customer Experience

You've hit your limit of 5 free articles as an anonymous user this month. You have a couple of options: Create your personal library on HBR.org Organize articles of interest, share your favorites with colleagues UNLIMITED ACCESS TO HBR.ORG 10 print issues of the magazine iPad and Android tablet apps including all of your magazine issues plus content feeds from

11 How to Start Your Content Strategy: The Discovery Phase

By Chris Moritz published June 1, 2010 You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your competitors like the end of Beaches (or maybe that's just me...) Hold up!

12 10 Must-Have Templates for Content Marketers

By Michele Linn published August 5, 2011 One of the things that can help most with content marketing is templates - those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use. This straightforward buyer persona template from Barbara

13 Starting Out Organized: Website Content Planning The Right Way

So many articles explain how to design interfaces, design graphics and deal with clients. But one step in the Web development process is often skipped over or forgotten altogether: content planning. Sometimes called information architecture, or IA planning, this step doesn't find a home easily in many people's workflow. But rushing on to programming and pushing pixels makes for content

14 How User Personas Can Improve Your CRO Strategy

CRO is a technique that should be in every digital marketer's arsenal - it would be short sighted to drive huge volumes of traffic to your site if you're haven't got an eye on whether they're converting or not. But how do you make sure that you're optimizing your site for all the different types of users that visit your

Added by Pete Sena: “Content Marketing is a critical skill for marketers. This article provides a primer and "must have" resources for new and veteran content marketers alike

15 11 Things Every New Content Marketer Should Know to Crush This Field

By Peter Sena published June 3, 2015 "You can't become successful just by going to college or by following any formula." -Peter Thiel PayPal co-founder Peter Thiel is known for throwing cold water on the higher education system - even sponsoring a fellowship that pays young people not to go to college. Recently, he made it clear that he doesn't

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