🌐 Public

Media Relations for startups

By Eleftheria Karyoti

Introduction

startup founders, marketing and PR professionals in startups I created this flow to share the resources that have personally helped me to build relationships with media. What are your struggles with press? I'd love to hear your feedback! Ping me anytime at @elef_karyoti

Eleftheria Karyoti — PR & content strategist. Social media enthusiast. Writer. Creative thinker | I love startups, running, ...

2 The 10 Commandments of Press Release Writing (for beginners)

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece: 1. Thou Shalt Have a Relevant Topic This one will get you kicked out of heaven in

Added by Eleftheria Karyoti: “A great starting point for learning about building and managing relations with the press

3 Media Relations 101 for Your Startup

First off, you do not need a PR firm. The retainer is usually not worth it, especially for a young, growing startup because your product is still drastically changing and because your conversion rates are probably very low. As a startup that is looking to innovate in your industry, it usually does not make any sense for you to allow

Added by Eleftheria Karyoti: “Cut to the chase and be creative. Some examples by New York Times Tech Editor

5 Perfect PR pitches: NYT tech columnist picks his favorites

Editor's note: We are running this post again as part of a look-back at the year's stop stories. This was the most-read PR story in 2011. Like it or not, PR people make professional critics' lives possible. Behind every review-of a restaurant, Broadway show, book, or tech product-there's a PR person whose job it is to notify critics of something

Added by Eleftheria Karyoti: “ The exact steps to build relationships with influencers and find an audience...

6 How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience... This is part seven in our ongoing series, Journey to $100K a Month. Earlier posts can be found here.We had just started working on the first post in our new blog series, and over lunch, I was excitedly

7 How to pitch to tech journalists

Here at VentureBeat we receive a considerable number of bad pitches, both from PR firms and from entrepreneurs themselves. To make life more tolerable for everyone, we have decided to provide some tips on how to ensure that your pitch is not one of them. Let's start with some typical examples of the bad pitch. The boring pitch In most

Added by Eleftheria Karyoti: “The eternal question & perhaps most debated topic in PR

8 What is the best day to publish a press release?

UPDATE* This study was featured on PR Daily. It’s one of the oldest and most debated issues in PR: when should you publish your press release to get the highest reach? Chances are there’s not an ultimate answer, as many variables can play havoc with it. Nonetheless, we’re here to add our 2 cents.

Added by Eleftheria Karyoti: “Very to the point and detailed article on doing it right with pitching your startup to journalists via email.

10 10 Dead-Honest Reasons Reporters Delete Your Emails

Jacob Davies via FlickrFor startups, getting press is key to survival. You could have the best team and the best product, but if no one's heard of you, you're screwed. The problem startups have is that they're new, which means they have no brand to help sell themselves. There's also a lot of noise to break through now that it's

11 A 16-Year-Old Just Crafted One Of The World's Best Email Pitches

Xavier Di PettaThis morning when I opened my work email, there were about 600 unread messages. Near the top of the stack was an email from a mysterious person named Xavier. I had never heard of him before. More mysteriously, his email was titled, "Article." Intrigued, I clicked. The message was brief: Hi Alyson, I'll get straight to the point.

Added by Eleftheria Karyoti: “PR is not built around a press moment (product launch, funding raised etc.), it's a continuous process.

12 6 Tips for Building Relationships with Journalists

I was over at Robert Scoble's blog Sunday night reading about the " Death of the Great Startup Launch." I'm not 100% sure that I understood his core thesis but I *think* it was that startup events such as Demo force such a zone of secrecy about what you're working on (with a threat of being kicked out of the

13 How To Get Media Coverage For Your Startup: A Complete Guide

The following is a guest post by Leo Widrich, co-founder of Buffer, a smarter way to post on Social Media. [Note: I'm an angel investor in Buffer and love what they're doing] The Complete Guide to Getting Press Coverage For Your Startup Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached

14 6 Ways Content Marketing Has Changed Public Relations

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not

15 How to use PR Firms at Startups

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I've tried everything from working a large international agency, to hiring in-house people to doing it myself. This post

16 10 Essential PR Tips for Startups

Erica Swallow is a technology and lifestyle writer. Sign up for her course on "PR for Startups" to learn more about getting media coverage for your fledgling business.It can be challenging for unknown startups to garner press attention - budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Not to mention,

Added by Eleftheria Karyoti: “A guide for Twitter rookies on how to share your Press Release on Twitter.

17 How to use Twitter to share your press release and leverage attention

You just published a press release. Big ups! Now it's time to share it with the world. How can you make your press release interesting for your Twitter followers? How can you maximize the exposure of your nicely crafted content? Full disclosure: as soon as you publish your press release, we automatically tweet it at @prcofeed.

18 The 5 W's for Inviting Media to Your Event

July 19, 2011 | AUTHOR: Julius Solaris | POSTED IN: tips This is a guest post by Cece Salomon-Lee. One of of the most reputable voices in PR and virtual events.Cece is the founder and Principal of PR Meets Marketing and co-author of The Virtual Buzz. With more than 15 years in marketing and public relations, she has a unique

Added by Eleftheria Karyoti: “Here is a good example of how to deal with bad reviews. PR for crisis management.

19 Bad Review? Evernote's Phil Libin shows how to do startup PR the right way

Evernote CEO Phil Libin got a terrible birthday present for his 42nd birthday: a highly critical review of the popular note-taking service by influential tech blogger Jason Kincaid. But Libin's response was a rarity in the Valley these days: it showed a CEO who gets the importance of good PR. The review, titled Evernote, the bug-ridden elephant, said, "Evernote's applications

Added by Eleftheria Karyoti: “Building relationships is better done face to face. Join industry events and go connect to relevant journalists. These are some good networking pointers to make the best out of your interaction.

20 21 Tips to Use at a Networking Event

When you arrive at a networking event, avoid gravitating to people you know. You should initially thank the host and then immediately find someone new to whom to introduce yourself. This will help keep you in the right frame of mind as to why you came. Your consultative selling skills and sales motivation will be strengthened - even if you

21 10 Tips For Setting Up An International PR Strategy

Lorenzo Grandi is the marketing & community manager at pr.co. His work is to help people get the most out of their PR efforts online. Expanding your business to foreign countries is possibly one of the most challenging tasks an entrepreneur can face. There are so many things you have to take care of: new distributors, more legal requirements, different

25 How You Can Do Your Own PR

Back about a year ago Kevin Leu wrote a an article on VentureBeat titled 5 reasons you'll regret hiring a PR firm for your startup sharing his personal frustrations with hiring a PR firm. As I read that post I could not help but smile since in my 8 years working at startups I found PR Firms just as disappointing

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