Wouter de Bres in The Hard Road to Simple Products

This chapter is from the book 'Getting Real' from 37Signals. The chapter describes perfectly the core principle of simple products is that you come to agree with yourself that it is OK to build less. Less features, less options and less promises. Less product means a easier to understand product. An easier to understand product means more happy users.

Build Less

So what to do then? The answer is less. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing.

Read on 37signals.com

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